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    Management and Marketing of Wine Tourism Business Theory, Practice, and Cases / edited by Marianna Sigala, Richard N. S. Robinson.

    • Title:Management and Marketing of Wine Tourism Business Theory, Practice, and Cases / edited by Marianna Sigala, Richard N. S. Robinson.
    •    
    • Other Contributors/Collections:Sigala, Marianna.
      Robinson, Richard N. S.
      SpringerLink (Online service)
      Springer Nature - Springer Business and Management eBooks 2019 English International
    • Published/Created:Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
    • In:Springer eBooks
    • Holdings

      • Location:ONLINEWhere is this?
      • Call Number: G149-180
      • Number of Items:
        0
      • Status:No information available 
       
    • Library of Congress Subjects:Tourism.
      Management.
      Marketing.
    • Subject(s):Electronic books.
      Tourism Management.
      Marketing.
    • Edition:1st ed. 2019.
    • Description:1 online resource
    • Terms governing use:Access may be restricted to institutions with a site license.
    • Summary:This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. .
    • ISBN:9783319754628
      9783319754611
      9783319754635
      9783030092382
    • Contents:1. Introduction: The Evolution of Wine Tourism Business Management; Marianna Sigala and Richard N. S. Robinson
      Part I. The Market of Wine Tourism: Profiling, Segmentation and Behavior
      2. Uncorking the Potential of Wine Language for Young Wine Tourists; Allison Creed and Peter McIlveen
      3. Factors Influencing Consumer Wine Choice: The Case of Wine Tourism; Margaret Connolly
      4. Generation Z as Young Winery Visitors in Greece; Dimitrios P. Stergiou
      5. Knowledge and Consumption of Organic and Biodynamic Wine by Wine Event Attendees; Maria Rosita Cagnina, Lucia Cicero and Linda Osti
      6. Wine Tourists with Children: A Constrained-based Approach for Untapping a Latent Wine Tourism Market Segment; Marianna Sigala
      7. Winey Kids: The Business Model of an (Online) Tribe Promoting Wine Tourism to People with Children; Marianna Sigala
      Part II. Capturing the Market: Marketing, Distribution and Promotion
      8. The Impact of Social Media on the Behavior of Wine Tourists: A Typology of Power Sources; Marianna Sigala and Coralie Haller
      9. Viennese Wineries on Facebook: Status Quo and Lessons Learned; Lidija Lalicic and Stefan Gindl
      10. Evaluating UberVINO as an e-intermediary in the Wine Tourism Industry: Findings from Adelaide; Marianna Sigala
      11. Towards the Implementation of Digital Wine Tourism through Wifi and IoT: Perspectives from Wine Tourism Professionals; Jean-Éric Pelet, Marieshka Barton and Claude Chapuis
      Part III. Experience Management in Wine Tourism: Design and Differentiation
      12. Exploring Blue Ocean Innovation in the Wine Industry; David Prillaid
      13. The Business of Wine Tourism: Evolution and Challenges; Christina Santini
      14. Welcome to my house, do you like the neighborhood? Authenticity Diversification within Strategic Groups of Wineries; James Downing and Dan Parrish
      15. The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece; Marianna Sigala
      16. Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences; Marianna Sigala
      17. Innovation in Wine Tourism Businesses: 'Turning Ashes to Gold'; Dimitrios Karagiannis and Theodore Metaxas
      18. An Emerging Wine Region: Tourism, Education and Sharing the 'Love'; Richard N. S. Robinson
      19. New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market; James Downing and Dan Parrish.
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