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    Data story : explain data and inspire action through story / by Nancy Duarte.

    • Title:Data story : explain data and inspire action through story / by Nancy Duarte.
    •    
    • Variant Title:DataStory
    • Author/Creator:Duarte, Nancy, author.
    • Published/Created:[Oakton, Virginia] : Ideapress Publishing, [2019]
      ©2019
    • Holdings

       
    • Library of Congress Subjects:Social sciences--Research--Methodology.
      Decision making--Statistical methods.
      Visual analytics.
    • Medical Subjects: Data Visualization.
      Decision Making.
    • Genre/Form:Handbooks and manuals.
    • Description:vii, 224 pages : color illustrations ; 23 cm
    • Summary:What if you sliced data and found a huge problem or opportunity? Data did its job, but now it needs a storyteller. The way insights are communicated could reverse or increase the trajectory of data. The actions you ask others to take today can change your future data. But getting others to move forward with those actions only happens when someone communicates well. Learn effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you'll learn how to transform numbers into narratives to drive action, and help communicate data in a way that creates outcomes both inside and outside your own organization.
    • Notes:Includes bibliographical references (pages 213-216) and index.
    • ISBN:9781940858982 (paperback)
      1940858984 (paperback)
    • Contents:Machine generated contents note: Understand the Science of Story
      Transform Numbers into Narratives
      Communicate Data to Lead
      Invest Time in Communication Skills
      Embrace the Power of Story
      SECTION 1 COMMUNICATE DATA TO OTHERS
      I. Becoming a Communicator of Data
      Invest in Data Communication Skills
      Explain Data Through Storytelling
      Become Like the Mentor in a Story
      Resolve a Spectrum of Problems and Opportunities with Data
      Move into a Creative Process
      Cultivate Your Intuition
      II. Communicating to Decision-Makers
      Know Your Decision-Maker
      Respect Their Time; Executives Are Busy
      Know How Executives Are Measured
      Understand How Executives Consume Information
      Expect Questions and Interruptions
      SECTION 2 BRING CLARITY THROUGH STORY STRUCTURE
      III. Crafting a Data Point of View
      Formulate Your Data Point of View (DataPOV™)
      Understand How Great Brands Communicate with Data
      Choose the Most Effective Action for Your DataPOV
      Decipher Performance and Process Verbs
      Craft Actions with the Best Strategic Insight
      IV. Structuring an Executive Summary as a DataStory
      Leverage the Structure of a Story Arc
      Write an Executive Summary in Three Acts
      Change the Fortune of the Messy Middle
      Use Your DataPOV as the Third Act
      V. Creating Action Through Analytical Structure
      Blend Logical and Persuasive Writing
      Structure a Recommendation Tree
      Define Actions to Support Your DataStory
      Motivate by Explaining Why
      Be Your Own Skeptic
      Include Assumptions by Stating "This Is True If ..."
      Review the Components of a Recommendation Tree
      SECTION 3 MAKE CLEAR CHARTS AND SLIDES
      VI. Choosing Charts and Writing Observations
      Choose Charts Everyone Understands
      Write Clear Chart Titles
      Make Descriptive Observations
      Use Adjectives for Bar Charts to Observe Size
      Use Adjectives for Component Charts to Observe Ratios
      Use Adverbs for Line Charts to Observe Trends
      VII. Annotating Insights onto Charts
      Overlay Visual Annotations onto a Chart
      Amplify a Data Point
      Add Math to Data Points
      Make Insights Visually Consumable
      VIII. Building a Skimmable Slidedoc™
      Build a Recommendation as a Slidedoc
      Think of a Slidedoc as a Visual Book
      Organize Content to Be Readable
      Deviate from Standard Format for Emphasis
      Emphasize Text That Must Be Read
      Review the Anatomy of a Recommendation Tree
      Review a Slidedoc as a Recommendation Tree
      SECTION 4 MAKE DATA STICK
      IX. Marveling at the Magnitude
      Attach the Data to Something Relatable
      Develop a Sense of Scale
      Connect Data to Relatable Size
      Connect Data to Relatable Time
      Compare Data to Relatable Things
      Express How You Feel About the Data
      X. Humanizing Data
      Meet the Hero and Adversary of the Data
      Know the Adversary in the Data
      Address the Conflict in the Data
      Speak with the Characters
      Share Context to Add Meaning to Data
      Save Lives with Data | Case Study: Dr. Rosalind Picard
      XI. Storytelling with Data
      Leverage the Temporal Dimension When Presenting Data
      Reveal Hidden Data
      Reveal Hidden Data | Case Study: Al Gore
      Tell a Story with an Emotional Arc | Case Study: Kurt Vonnegut
      Data Confirms an Emotional Arc in Stories
      Reverse III Fortune into a Cinderella Arc | Case Study: Internal All-Hands Meeting
      Charity: Water Storytelling with Data | Case Study: Scott Harrison
      Summary
      Appendix.
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