Holdings Information

Bibliographic Record Display

• Title:Survival math for marketers / Peter C. Weiglin.
  
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• Author/Creator:Weiglin, Peter C.
  
• Published/Created:Thousand Oaks, Calif. : Sage Publications, ©2002.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5415 .W364 2002
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Marketing--Mathematics.
  
• Description:x, 128 p. : ill. ; 23 cm.
  
• ISBN:0761916326 (pbk. : alk. paper)
  
• Contents:1. Your Credibility
  2. Figures Never Lie, but Lairs Figure
  3. Making a (Financial) Statement
  4. Organizations, Measurement, and Standards
  5. Economics Excursion
  6. Pricing and Profitability
  7. Costs and Profitability
  8. Strategy: Breakeven and Profitability
  9. Cash
  10. Budgets
  11. Just Look at the "Sadistics"
  App. A. Summary of Nonmagic Formulae.