Holdings Information

Bibliographic Record Display

• Title:Marketing for pharmacists / David A. Holdford.
  
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• Author/Creator:Holdford, David A.
  
• Published/Created:Washington, D.C. : American Pharmaceutical Association, ©2003.
  

• Holdings

  Holdings Record Display

  • Location:WOODWARD LIBRARY stacksWhere is this?
    
  • Call Number: QV737 .H727 2003
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Pharmacy--Practice.
  Marketing.
  
• Medical Subjects: Community Pharmacy Services.
  Marketing--methods.
  
• Description:xi, 298 p. : ill. ; 23 cm.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:1582120048 (pbk.)
  
• Contents:Introduction to marketing
  Important marketing concepts
  Characteristics of services
  Managing service performance
  Designing pharmacy services
  Consumer behavior
  Consumers' evaluation of service
  Strategic marketing planning
  Marketing strategies
  Market segmentation
  Marketing communication
  Pricing pharmacist services / Norman V. Carroll
  Channels of distribution / Norman V. Carroll.