Holdings Information

Bibliographic Record Display

• Title:Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.
  
•    
• Author/Creator:Moynihan, Ray.
  
• Other Contributors/Collections:Cassels, Alan, 1963-
  
• Published/Created:New York, NY : Nation Books, 2005.
  

• Holdings

  Holdings Record Display

  • Location:WOODWARD LIBRARY stacksWhere is this?
    
  • Call Number: HD9665.5 .M69 2005
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Drugs--Marketing.
  Advertising--Drugs.
  Pharmaceutical industry.
  Marketing.
  Social justice.
  
• Medical Subjects: Drug Industry.
  
• Edition:1st Nation Books ed.
  
• Description:xviii, 254 pages ; 22 cm.
  
• Summary:"Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream, he said, to make drugs for healthy people - so that Merck could "sell to everyone."" "Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone.""--Jacket.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:1560256974
  
• Contents:Prologue : selling sickness
  1. Selling to everyone
  2. Doughnuts for the doctors
  3. Working with celebrities
  4. Partnering with patients
  5. Making risks into medical conditions
  6. Advertising disease
  7. Shaping public perceptions
  8. Testing the markets
  9. Taming the watchdogs
  10. Subverting the selling
  Epilogue : what can we do?