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    Health communication / Richard K. Thomas.

    • Title:Health communication / Richard K. Thomas.
    •    
    • Author/Creator:Thomas, Richard K., 1944-
    • Published/Created:New York, NY : Springer, ©2006.
    • Holdings

       
    • Library of Congress Subjects:Communication in medicine.
    • Description:viii, 212 p. : ill. ; 25 cm.
    • Notes:Includes bibliographical references (pages 187-190) and index.
    • ISBN:9780387261157 (alk. paper)
      038726115X (alk. paper)
      0387261168 (e-ISBN)
    • Contents:1. Introduction to health communication
      2. changing sociocultural context
      3. changing healthcare context
      4. history of health communication
      5. Health communication audiences
      6. Understanding health behavior
      7. Understanding communication
      8. Steps in the health communication process
      9. Traditional approaches to health communication
      10. Contemporary approaches to health communication
      11. Case studies in health communication
      12. Evaluating the impact of health communication
      13. future of health communication.
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