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Bibliographic Record Display

• Title:A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman.
  
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• Author/Creator:Hayes, Richard, 1968- author.
  
• Other Contributors/Collections:Grossman, Daniel, 1959-
  Union of Concerned Scientists.
  
• Published/Created:New Brunswick, N.J. : Rutgers University Press, ©2006.
  

• Holdings

  Holdings Record Display

  • Location:OKANAGAN LIBRARY stacksWhere is this?
    
  • Call Number: Q225 .H39 2006
    
  • Number of Items:1
    
  • Status:Available
    

  • Location:WOODWARD LIBRARY stacksWhere is this?
    
  • Call Number: Q225 .H39 2006
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Science in mass media.
  Science news.
  Science--Public opinion.
  Communication in science.
  
• Medical Subjects: Communication.
  Mass Media.
  Public Opinion.
  Science.
  
• Description:xv, 200 pages : illustrations ; 23 cm
  
• Summary:"In this book, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source - the first card in the Rolodex - on controversial issues." "A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective."--Jacket.
  
• Notes:Includes bibliographical references (pages 183-194) and index.
  
• ISBN:9780813538570 (hbk. ; alk. paper)
  0813538572 (hbk. ; alk. paper)
  9780813538587 (pbk. ; alk. paper)
  0813538580 (pbk. ; alk. paper)
  
• Contents:We need to talk
  Hope for the best, prepare for the worst
  Why reporters do what they do
  Do you hear what you're saying?
  Mastering the interview
  A reporter's most trusted source : you
  Choosing the right communication tools
  The scientist as celebrity and activist.