Holdings Information

Bibliographic Record Display

• Title:The tipping point : how little things can make a big difference / Malcolm Gladwell.
  
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• Author/Creator:Gladwell, Malcolm, 1963-
  
• Published/Created:Boston : Little, Brown, ©2002.
  

• Holdings

  Holdings Record Display

  • Location:KOERNER LIBRARY stacks (Floor 1)Where is this?
    
  • Call Number: HM1033 .G53 2002
    
  • Number of Items:1
    
  • Status:c.1 Lost - 03-01-2021
    

  • Location:OKANAGAN LIBRARY stacksWhere is this?
    
  • Call Number: HM1033 .G53 2002
    
  • Number of Items:2
    
  • Status:c.2 On loan - Due on 05-21-2024
    

   
• Library of Congress Subjects:Social psychology.
  Contagion (Social psychology)
  Causation.
  Context effects (Psychology)
  
• Medical Subjects: Causality.
  Psychology, Social.
  
• Subject(s): Vernieuwing.
  Sociale processen.
  
• Edition:1st Back Bay pbk. ed.
  
• Description:xii, 301 pages ; 21 cm.
  
• Summary:"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas." -- Provided by publisher.
  
• Notes:Originally published: Boston : Little, Brown, ©2000.
  Includes bibliographical references (pages [281]-291) and index.
  
• ISBN:0316346624 :
  9780316346627
  
• Contents:The three rules of epidemics
  The law of the few: connectors, mavens, and salesmen
  The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
  The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
  The power of context (part two): the magic number one hundred and fifty
  Case study: rumors, sneakers, and the power of translation
  Case study: suicide, smoking, and the search for the unsticky cigarette
  Conclusion: focus, test, and believe.