Holdings Information

Bibliographic Record Display

• Title:How to price : a guide to pricing techniques and yield management / Oz Shy.
  
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• Author/Creator:Shy, Oz.
  
• Published/Created:Cambridge ; New York : Cambridge University Press, 2008.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5416.5 .S549 2008
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Pricing--Mathematical models.
  
• Description:xiv, 433 p. : ill. ; 26 cm.
  
• Notes:Includes bibliographical references (pages [421]-429) and index.
  
• ISBN:9780521715645 (pbk.)
  0521715644 (pbk.)
  9780521887595 (hbk.)
  0521887593 (hbk.)
  
• Contents:Introduction to pricing techniques
  Demand and cost
  Basic pricing techniques
  Bundling and tying
  Multipart tariff
  Peak-load pricing
  Advance booking
  Refund strategies
  Overbooking
  Quality, loyalty, auctions, and advertising
  Tariff-choice biases and warranties
  Instructor and solution manual.