Holdings Information

Bibliographic Record Display

• Title:Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
  
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• Author/Creator:Springer, Paul (Mass media specialist)
  
• Published/Created:London ; Philadelphia : Kogan Page, ©2007.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5823 .S76 2007
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Advertising--Case studies.
  Advertising campaigns--Case studies.
  
• Genre/Form:Case studies.
  
• Description:xviii, 379 p. : ill. ; 25 cm
  
• Series:Gale virtual reference library.
  
• Summary:"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--Jacket.
  
• Notes:Includes bibliographical references (pages [363]-367) and index.
  
• ISBN:9780749449360
  0749449365
  
• Contents:Rethinking mass media
  Widening formats
  Events-driven
  Shaping product experiences
  Digital persuasion
  Online spaces
  The new media landscape
  The new job landscape
  Closer
  Where advertising stops ... and marketing begins.