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• Title:Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings.
  
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• Other Contributors/Collections:Evans, W. Douglas.
  Hastings, Gerard.
  
• Published/Created:Oxford ; New York : Oxford University Press, 2008.
  

• Holdings

  Holdings Record Display

  • Location:WOODWARD LIBRARY stacksWhere is this?
    
  • Call Number: WA100 .P97683 2008
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Public health--Marketing.
  
• Medical Subjects: Marketing of Health Services.
  Public Health.
  Advertising.
  Health Promotion.
  Persuasive Communication.
  
• Description:xvi, 304 p. : ill., maps ; 25 cm
  
• Summary:"This book examines the theory and best practices of branding and its application in public health programmes. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field."--Jacket.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780199237135 (pbk. : alk. paper)
  0199237131 (pbk. : alk. paper)
  
• Contents:Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings
  What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll
  Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey
  Building brands with competitive analysis / Ross Gordon ... [et al.]
  Help : a European public health brand in the making? / Gerard Hastings ... [et al.]
  Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter
  Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis
  High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik
  Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee
  Public health branding down under / Robert Donovan and Tom Carroll
  Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider
  Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee
  The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack
  Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll
  Future directions for public health branding / W. Douglas Evans and Gerard Hastings.