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Bibliographic Record Display

• Title:Building design strategy : using design to achieve key business objectives / edited by Thomas Lockwood and Thomas Walton.
  
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• Other Contributors/Collections:Lockwood, Thomas.
  Walton, Thomas, 1953-
  
• Published/Created:New York, NY : Allworth Press : Design Management Institute, ©2008.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: TS171.4 .B85 2008
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Industrial design.
  Industrial design coordination.
  
• Description:xiii, 257 p. : ill. ; 23 cm.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9781581156539 (pbk.)
  1581156537
  
• Contents:Ch. 1. Design Value: A Framework for Measurement / Thomas Lockwood
  Ch. 2. Analytic Enhancements to Strategic Decision-Making: From the Designer's Toolbox / Ravi Chhatpar
  Ch 3. Corporate Strategy: Bringing Design Management into the Fold / Frans Joziasse
  Ch. 4. Design with Heart / Robyn Waters
  Ch. 5. Innovation, Growth, and Getting to Where You Want to Go / Ryan Jacoby and Diego Rodriguez
  Ch. 6. Design Strategies for Technology Adoption / Alonzo Canada, Pete Mortensen and Dev Patnaik
  Ch. 7. Strategy for the Real World / Kevin McCullagh
  Ch. 8. Developing Tangible Strategies / Laura Weiss
  Ch. 9. Managing the Evolution of Microsoft's Hardware Business / Andy Cargile and Ken Fry
  Ch. 10. Best Strategy is the Right Strategy / Sohrab Vossoughi
  Ch. 11. Design Imperative in Consumer Goods / Claudia Kotchka
  Ch. 12. Visual Thinking: A Leadership Strategy / Mark Dziersk
  Ch. 13. From Lock-in to Lock-out: Using Design to Create Fiercely Loyal Customers / Jeremy Alexis
  Ch. 14. Law Meets Design: Transforming Valuable Designs into Powerful Assets / Joshua Cohen
  Ch. 15. Measuring the Future Brand Effect of Graphic Design / Cert Kotchka and Jos Vink
  Ch. 16. Design Managers as Company Strategists: The Power of the Eighth S / EunSook Kwon, Michael Cooper and Joe Synan
  Ch. 17. New Airplane for a New World: The Boeing 787 Dreamliner / John Barratt and Ken Down
  Ch. 18. Designing for the Times / Joe Duffy and Eric Block
  Ch. 19. Delivering Success Through Design: Reinventing the Batting Helmet / Dave Franchino
  Ch. 20. How We Developed "Communicating Caterpillar: One Voice" / Bonnie Briggs
  Ch. 21. Navigating a Sea Change / Lauralee Alben
  Ch. 22. Solving the Right Problem: A Strategic Approach to Designing Today's Workplace / Arnold Craig Levin.