Holdings Information
Pricing for profit : how to command higher prices for your products and services / Dale Furtwengler.
Bibliographic Record Display
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Title:Pricing for profit : how to command higher prices for your products and services / Dale Furtwengler.
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Author/Creator:Furtwengler, Dale.
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Published/Created:New York : AMACOM/American Management Association, ©2010.
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Holdings
Holdings Record Display
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Call Number: HF5416.5 .F87 2010
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Number of Items:1
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Status:Available
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Library of Congress Subjects:Pricing.
Markup.
Marketing.
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Description:xii, 217 p. : ill ; 24 cm.
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Notes:Includes bibliographical references and index.
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ISBN:9780814415177
0814415172
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Contents:1. Ignorance isn't bliss: it's expensive
2. Know thyself...and you'll know others, too
3. Elementary school math: quantifying value
4. Customer's delight: discovering the value
5. Icing on the cake: bundling for greater profits
6. Avoiding no: using options to close the sale
7. Value as a marketing tool: attracting the right buyers
8. value trap: avoiding the pitfalls of change
9. economy: it just doesn't matter!
10. Make more, work less.