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    Pricing for profit : how to command higher prices for your products and services / Dale Furtwengler.

    • Title:Pricing for profit : how to command higher prices for your products and services / Dale Furtwengler.
    •    
    • Author/Creator:Furtwengler, Dale.
    • Published/Created:New York : AMACOM/American Management Association, ©2010.
    • Holdings

       
    • Library of Congress Subjects:Pricing.
      Markup.
      Marketing.
    • Description:xii, 217 p. : ill ; 24 cm.
    • Notes:Includes bibliographical references and index.
    • ISBN:9780814415177
      0814415172
    • Contents:1. Ignorance isn't bliss: it's expensive
      2. Know thyself...and you'll know others, too
      3. Elementary school math: quantifying value
      4. Customer's delight: discovering the value
      5. Icing on the cake: bundling for greater profits
      6. Avoiding no: using options to close the sale
      7. Value as a marketing tool: attracting the right buyers
      8. value trap: avoiding the pitfalls of change
      9. economy: it just doesn't matter!
      10. Make more, work less.
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