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Media literacy in the 21st century classroom / Carmelina Films ; produced by Nick Pernisco.

  • Title:Media literacy in the 21st century classroom / Carmelina Films ; produced by Nick Pernisco.
  •    
  • Other Contributors/Collections:Pernisco, Nick.
    Carmelina Films (Firm)
    Films for the Humanities & Sciences (Firm)
    Films Media Group.
    McIntyre Media Inc.
  • Published/Created:Hamilton, NJ : Films for the Humanities & Sciences ; Orangeville, ON : [distributed by] McIntyre Media, 2009.
  • Holdings

     
  • Library of Congress Subjects:Media literacy--Study and teaching.
    Information literacy--Study and teaching.
    Media literacy.
    Information literacy.
    Educational technology.
    Critical thinking--Study and teaching.
  • Description:1 videodisc (40 min.) : sd., col. ; 4 3/4 in.
  • Terms governing use:Restrictions: Site license: UBC faculty, staff & students only.
  • Credits:Stock photos, Dreamstime ; music, Digital Juice ; additional footage, Archive.org.
  • Cast:Hosted by Elizabeth Blanco ; "Student", Laura Brunkala.
  • Summary:The more digital technology becomes inseparable from our daily lives, the more chances corporate and political media have to manipulate young people--unless students are taught how to dissect and defend against that manipulation. This program helps educators instill media literacy through an exploration of its basic concepts as well as examples drawn from film and television. Defining media literacy in terms of access, analysis, evaluation, and creation, the video examines race and gender issues, embedded social cues, the prevalence of media bias, and concrete methods for questioning the objectives and studying the techniques of media. Well-known TV commercials are used as case studies. --Container.
  • Target Audience:Ages: 14-adult.
  • Notes:"Commercial clips used in accordance with Fair Use doctrine."--Credits.
    Originally produced in 2009.
    DVD-R, NTSC; Dolby Digital 2.0.
    Closed captioned.
  • Contents:Introduction
    What is media literacy?
    Why do we need media literacy?
    Analysis over rote learning!
    Concepts and questions 1
    Concepts and questions 2
    Social cues and relevant media
    Conclusion.
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