Holdings Information

Bibliographic Record Display

• Title:Advertising attack / Laura J. Hensley.
  
•    
• Author/Creator:Hensley, Laura.
  
• Published/Created:Chicago, Ill. : Raintree, ©2011.
  

• Holdings

  Holdings Record Display

  • Location:EDUCATION LIBRARY stacksWhere is this?
    
  • Call Number: HF5823 .H356 2011
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Advertising--Juvenile literature.
  Advertising campaigns--Juvenile literature.
  Advertising.
  Advertising campaigns.
  
• Edition:1st ed.
  
• Description:56 p. : ill. (mostly col. ) ; 25 cm.
  
• Series:Mastering media.
  Raintree freestyle.
  
• Summary:We are bombarded by ads almost constantly! This book explains the tricky techniques advertisers use to appeal to an audience.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9781410938428 (hc)
  1410938425 (hc)
  9781406217599 (hbk.)
  140621759X (hbk.)
  
• Contents:Advertising all around you
  A brief history of advertising
  How is an advertisement made?
  Advertising strategies
  Advertising techniques and tricks
  Desperate for attention
  Is it an ad?
  Internet advertising
  Do-it-yourself
  Advertising timeline.