Holdings Information

Bibliographic Record Display

• Title:Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
  
•    
• Author/Creator:Yano, Christine Reiko.
  
• Other Contributors/Collections:e-Duke Books Scholarly Collection 2013
  
• Published/Created:Durham : Duke University Press, 2013.
  

• Holdings

  Holdings Record Display

  • Location:ONLINEWhere is this?
    
  • Call Number: HF3826.5
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Hello Kitty (Fictitious character)
  Exports--Japan.
  Character merchandising.
  Globalization.
  Japan--Commerce.
  
• Subject(s):Electronic books.
  
• Description:1 online resource
  
• Terms governing use:Access may be restricted to institutions with a site license.
  
• Notes:Includes bibliographical references (p. 299-312) and index.
  
• ISBN:9780822353515
  9780822353638
  
• Contents:Preface : grabbing the cat by its tail, or how the cat grabbed me
  Introduction : kitty-Japan-global
  Kitty at home : Kawaii culture and the Kyarakuta business
  Marketing global kitty : strategies to sell friendship and "happiness"
  Global kitty: here, there, nearly everywhere
  Kitty backlash: what's wrong with cute?
  Kitty subversions: pink as the new black
  Playing with kitty : serious art in surprising places
  Japan's cute-cool as global wink
  Appendix. Sanrio and Hello Kitty timeline.