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• Title:Think like a freak : the authors of Freakonomics offer to retrain your brain / Steven D. Levitt & Stephen J. Dubner.
  
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• Author/Creator:Levitt, Steven D., author.
  
• Other Contributors/Collections:Dubner, Stephen J., author.
  
• Published/Created:New York, NY : William Morrow, an imprint of HarperCollinsPublishers, [2014]
  

• Holdings

  Holdings Record Display

  • Location: c.1  Shelved at DAVID LAM LIBRARY Great ReadsWhere is this?
    c.2  Shelved at DAVID LAM LIBRARY reserve collection
    
  • Call Number: BF449 .L484 2014
    
  • Number of Items:2
    
  • Status:Available
    

   
• Library of Congress Subjects:Problem solving.
  Cognitive psychology.
  
• Medical Subjects: Cognition
  Problem Solving
  Psychology
  
• Edition:First edition.
  
• Description:xiii, 268 pages : illustrations ; 22 cm
  
• Summary:The New York Times bestselling authors of Freakonomics offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780062218339
  0062218336
  
• Contents:Machine generated contents note: 1. What Does It Mean to Think Like a Freak?
  endless supply of fascinating questions
  pros and cons of breast-feeding, fracking, and virtual currencies
  There is no magic Freakonomics tool
  Easy problems evaporate; it is the hard ones that linger
  How to win the World Cup
  Private benefits vs. the greater good
  Thinking with a different set of muscles
  Are married people happy or do happy people marry?
  Get famous by thinking just once or twice a week
  Our disastrous meeting with the future prime minister
  2. Three Hardest Words in the English Language
  Why is "I don't know"so hard to say?
  Sure, kids make up answers but why do we?
  Who believes in the devil?
  And who believes 9/11 was an inside job?
  "Entrepreneurs of error"
  Why measuring cause-and-effect is so hard
  folly of prediction
  Are your predictions better than a dart-throwing chimp?
  Internet's economic impact will be "no greater than the fax machine's"
  "Ultracrepidarianism"
  cost of pretending to know more than you do
  How should bad predictions be punished?
  Romanian witch hunt
  first step in solving problems: put away your moral compass
  Why suicide rises with quality of life
  -and how little we know about suicide
  Feedback is the key to all learning
  How bad were the first loaves of bread?
  Don't leave experimentation to the scientists
  Does more expensive wine taste better?
  3. What's Your Problem?
  If you ask the wrong question, you'll surely get the wrong answer
  What does "school reform" really mean?
  Why do American kids know less than kids from Estonia?
  Maybe it's the parents' fault!
  amazing true story of Takeru Kobayashi, hot-dog-eating champion
  Fifty hot dogs in twelve minutes!
  So how did he do it?
  And why was he so much better than everyone else?
  "To eat quickly is not very good manners"
  Solomon Method
  Endless experimentation in pursuit of excellence
  Arrested!
  How to redefine the problem you are trying to solve
  brain is the critical organ
  How to ignore artificial barriers
  Can you do 20 push-ups?
  4. Like a Bad Dye Job, the Truth Is in the Roots
  bucket of cash will not cure poverty and a planeload of food will not cure famine
  How to find the root cause of a problem
  Revisiting the abortion-crime link
  What does Martin Luther have to do with the German economy?
  How the "Scramble for Africa" created lasting strife
  Why did slave traders lick the skin of the slaves they bought?
  Medicine vs. folklore
  Consider the ulcer
  first blockbuster drugs
  Why did the young doctor swallow a batch of dangerous bacteria?
  Talk about gastric upset!
  universe that lives in our gut
  power of poop
  5. Think Like a Child
  How to have good ideas
  power of thinking small
  Smarter kids at $15 a pop
  Don't be afraid of the obvious
  1.6 million of anything is a lot
  Don't be seduced by complexity
  What to look for in a junkyard
  human body is just a machine
  Freaks just want to have fun
  It is hard to get good at something you don't like
  Is a "no-lose lottery" the answer to our low savings rate?
  Gambling meets charity
  Why kids figure out magic tricks better than adults
  "You'd think scientists would be hard to dupe"
  How to smuggle childlike instincts across the adult border
  6. Like Giving Candy to a Baby
  It's the incentives, stupid!
  girl, a bag of candy, and a toilet
  What financial incentives can and can't do
  giant milk necklace
  Cash for grades
  With financial incentives, size matters
  How to determine someone's true incentives
  Riding the herd mentality
  Why are moral incentives so weak?
  Let's steal some petrified wood!
  One of the most radical ideas in the history of philanthropy
  "The most dysfunctional $300 billion industry in the world"
  one-night stand for charitable donors
  How to change the frame of a relationship
  Ping-Pong diplomacy and selling shoes
  "You guys are just the best!"
  customer is a human wallet
  When incentives backfire
  "cobra effect"
  Why treating people with decency is a good idea
  7. What Do King Solomon and David Lee Roth Have in Common?
  pair of nice, Jewish, game-theory-loving boys
  "Fetch me a sword!"
  What the brown M&M's were really about
  Teach your garden to weed itself
  Did medieval "ordeals" of boiling water really work?
  You too can play God once in a while
  Why are college applications so much longer than job applications?
  Zappos and "The Offer"
  secret bullet factory's warm-beer alarm
  Why do Nigerian scammers say they are from Nigeria?
  cost of false alarms and other false positives
  Will all the gullible people please come forward?
  How to trick a terrorist into letting you know he's a terrorist
  8. How to Persuade People Who Don't Want to Be Persuaded
  First, understand how hard this will be
  Why are better-educated people more extremist?
  Logic and fact are no match for ideology
  consumer has the only vote that counts
  Don't pretend your argument is perfect
  How many lives would a driverless car save?
  Keep the insults to yourself
  Why you should tell stories
  Is eating fat really so bad?
  Encyclopedia of Ethical Failure
  What is the Bible "about"?
  Ten Commandments versus The Brady Bunch
  9. Upside of Quitting
  Winston Churchill was right
  -and wrong The sunk-cost fallacy and opportunity cost
  You can't solve tomorrow's problem if you won't abandon today's dud
  Celebrating failure with a party and cake
  Why the flagship Chinese store did not open on time
  Were the Challenger's O-rings bound to fail?
  Learn how you might fail without going to the trouble of failing
  $1 million question: "when to struggle and when to quit"
  Would you let a coin toss decide your future?
  "Should I quit the Mormon faith?"
  Growing a beard will not make you happy
  But ditching your girlfriend might
  Why Dubner and Levitt are so fond of quitting
  This whole book was about "letting go"
  And now it's your turn.