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    Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull ; with Amy Wallace.

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    • Title:Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull ; with Amy Wallace.
    •    
    • Author/Creator:Catmull, Ed.
    • Other Contributors/Collections:Wallace, Amy.
    • Published/Created:New York : Random House, [2014]

    • Holdings

      Holdings Record Display

      • Location: c.1  Temporarily shelved at DAVID LAM LIBRARY reserve collectionWhere is this?
      • Call Number: HD53 .C394 2014
      • Number of Items:1
      • Status:Available
       
    • Library of Congress Subjects:Pixar (Firm)
      Creative ability in business.
      Corporate culture.
      Organizational effectiveness.
    • Medical Subjects:Catmull, Edwin E.
      Pixar (Firm)
      Creativity.
      Organizational Culture.
      Organizational Innovation.
    • Genre/Form:Biographies.
    • Edition:First edition.
    • Description:xvi, 340 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 25 cm
    • Summary:"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn't a one-off assignment. It's an ongoing, day-in, day-out, full-time job. And one he was born to do"-- Provided by publisher.
    • Notes:Includes index.
    • ISBN:9780812993011 (hardback)
      0812993012 (hardback)
      9780679644507 (ebook)
    • Contents:Introduction: Lost and found
      Getting started. Animated ; Pixar is born ; A defining goal ; Establishing Pixar's identity
      Protecting the new. Honesty and candor ; Fear and failure ; The hungry beast and the ugly baby ; Change and randomness ; The hidden
      Building and sustaining. Broadening our view ; The unmade future
      Testing what we know. A new challenge ; Notes day
      Afterword: The Steve we knew
      Starting points: Thoughts for managing a creative culture.
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