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    Health communication research measures / edited by Do Kyun Kim, James W. Dearing.

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    • Title:Health communication research measures / edited by Do Kyun Kim, James W. Dearing.
    •    
    • Other Contributors/Collections:Kim, Do kyun, editor.
      Dearing, James W., editor.
    • Published/Created:New York : Peter Lang, [2016]
      ©2016

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    • Library of Congress Subjects: Communication in medicine.
    • Medical Subjects:Health Communication.
      Research.
    • Description:vii, 309 pages : illustrations ; 24 cm
    • Series:Health communication (New York, N.Y.) ; v. 12.
    • Summary:This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
    • Notes:Includes bibliographical references and index.
    • ISBN:9781433129032 (hardcover : alk. paper)
      1433129035
      9781433129025 (pbk. : alk. paper)
      1433129027
      9781453916827 (e-book)
    • Contents:Communication competence / John Banas and Daniel R. Bernard
      Disclosure / Kathryn Greene and Amanda Carpenter
      Health beleif model / Hye-Jin Paek
      Communication in campaign evaluation / Christoper E. Beaudoin and Michael T. Stephenson
      Health Information Seeking / Z. Janet Yang and Susan LaValley
      Health literacy assessment / Shoou-Yih Daniel Lee and Tzu-I Tsai
      Media literacy / Bruce E. Pinkleton and Erica Weintraub Austin
      Opinion leader identification / Do Kyun Kim and James W. Dearing
      Outcome expectations / Seth M. Noar and Jessica Gall Myrick
      Outcome relevant involvement and hedonic relevance / Claude H. Miller
      Patient-centered communication / Melissa B. Wanzer and Melanie Booth-Butterfield
      Perceived argumetn strength
      Xiaoquan Zhao and Joseph N. Capella
      Perceived attributes of innovation / Do Kyun Kim and James W. Dearing
      Perceived message effectiveness, attitude toward messages, and perceived realism / Jounghwa Choi and Hyunyi Cho
      Perceived norms and health behavior / Nick Carcioppolo
      Planned behavior / Lee Ann Kahlor and Ming-Ching Liang
      Psychological reactance / Brian L. Quick and Tobias Reynolds-Tylus
      Risk behavior diagnosis / Craig Trumbo and Se-Jin Kim
      Risk perception attitude (RPA) framework / Erin L. Mead and Rajiv N. Rimal
      Self-efficacy / Nichole Egbert and Phillip R. Reed
      Sensation seeking / Claude H. Miller
      Social support / Stephen A. Rains
      Stigma / Mary J. Bresnahan and Jie Zhuang
      Subjective numeracy / Kerk F. Kee and Yuhua (Jake) Liang
      Uncertainty and uncertainty management / Roxanne Parrott, Rachel A. Smith, and Amy E. Chadwick
      Vested interest / Claude H. Miller and Bradley J. Adame
      Willingness to communicate about health / Kevin B. Wright
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