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Bibliographic Record Display

• Title:The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world / Li Wanqiang ; translated by Martha Avery.
  
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• Author/Creator:Wanqiang, Li, author.
  
• Other Contributors/Collections:Avery, Martha, translator.
  
• Published/Created:New York : McGraw Hill Education, [2017]
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5415.32 .W36 2017
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Xiao mi ke ji (Beijing, China)
  Customer relations.
  Consumer behavior.
  Marketing research.
  
• Description:x, 262 pages : illustrations ; 24 cm
  
• Notes:Includes index.
  
• ISBN:9781259584534 (hardcover)
  1259584534
  9781259584541 (ebook)
  
• Contents:Machine generated contents note: ch. 1 Sense of Engagement
  ch. 2 Product
  ch. 3 Brand
  ch. 4 Social Media
  ch. 5 Service
  ch. 6 Design
  ch. 7 Alee's Notebook.