Holdings Information

Bibliographic Record Display

• Title:Tap : unlocking the mobile economy / Anindya Ghose.
  
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• Author/Creator:Ghose, Anindya, author.
  
• Published/Created:Cambridge, Massachusetts ; London, England : The MIT Press, [2017]
  

• Holdings

  Holdings Record Display

  • Location: c.1  DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5548.34 .G46 2017
    
  • Number of Items:1
    
  • Status:Available
    

  • Location:KOERNER LIBRARY stacks (Floor 1)Where is this?
    
  • Call Number: HF5548.34 .G46 2017
    
  • Number of Items:1
    
  • Status:Available
    
  • Links:Donor bookplate
    

   
• Library of Congress Subjects:Mobile commerce.
  Cell phone advertising.
  Consumer behavior.
  World Wide Web--Security measures.
  
• Description:ix, 230 pages ; 24 cm
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780262036276 hardcover ; alkaline paper
  0262036274 hardcover ; alkaline paper
  
• Contents:Machine generated contents note: I. Human Behavior and the Mobile Phone Journey So Far
  1. Mobile Phones: A Truly Transformative Technology
  2. What the Smartphone Has Changed
  3. Striking a Balance
  II. Forces Shaping the Mobile Economy
  4. Context: What's Going On?
  5. Location: Why Geography Matters
  6. Time: It's On Your Side
  7. Saliency: Can You See Me Now?
  8. Crowdedness: Why Scarcity of Space Matters
  9. Trajectory: Watch Where You're Walking
  10. Social Dynamics: You Are Who You're With
  11. Weather: Creating the Perfect Storm
  12. Tech Mix: Solving Wanamaker's Riddle
  III. Next-Generation Technology Forces
  13. Growing Intimacy between Us and Our Devices
  14. Next-Generation Technologies.