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Bibliographic Record Display

• Title:Design for the corporate world, 1950-1975 / edited by Wim de Wit.
  
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• Other Contributors/Collections:Wit, Wim de, editor.
  Lund Humphries, publisher.
  Iris & B. Gerald Cantor Center for Visual Arts at Stanford University, host institution, publisher.
  
• Published/Created:London : Lund Humphries in association with the Iris and B. Gerald Cantor Center for Visual Arts, Stanford University, 2017.
  ©2017
  

• Holdings

  Holdings Record Display

  • Location:MAA LIBRARY (IKB) stacksWhere is this?
    
  • Call Number: NK1404 .D47 2017
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Design--United States--20th century--Exhibitions.
  Architectural design--United States--20th century--Exhibitions.
  Graphic design (Typography)--United States--20th century--Exhibitions.
  Industrial design--United States--20th century--Exhibitions.
  
• Description:160 pages : illustrations (some color) ; 30 cm
  
• Summary:Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as mid-century modern ? is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It reveals not only why corporations during this period needed designers more than ever before, but also why designers felt ambivalent about their work for these large businesses. In doing so, it sheds new light on the changing self-image of the designer and on these famous mid-century graphic, product, and furniture designs. 00Exhibition: Cantor Arts Center, Stanford, United States (26.04-21.08.2017).
  
• Notes:Accompanies the exhibition: "Creativity on the Line: Design for the Corporate World 1950-1975", held from April 26-August 21, 2017 at the Iris and B. Gerald Cantor Center for Visual Arts, Stanford University, Stanford, California.
  Includes bibliographical references and index.
  
• ISBN:9781848221949 (hardback)
  1848221940 (hardback)
  
• Contents:Machine generated contents note: Claiming Room For Creativity
  Corporate Designer & Idca / Wim De Wit
  Establishment Modernism & Its Discontents
  Idca in the `Long Sixties' Greg Castillo
  Building Modernist But Not Quite
  Corporate Design in the Postwar Suburb / Louise A. Mozingo
  Design Education at Stanford
  Formative Years / Steven Mccarthy
  Major Objects in the Exhibition Creativity on the Line.