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    The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth / Eric Ries.

    • Title:The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth / Eric Ries.
    •    
    • Author/Creator:Ries, Eric, 1978- author.
    • Published/Created:New York : Currency, [2017]
      ©2017
    • Holdings

       
    • Library of Congress Subjects:New business enterprises.
      Management.
      Organizational effectiveness.
    • Edition:First edition.
    • Description:ix, 390 pages : illustrations ; 22 cm
    • Summary:Discusses how entrepreneurial principles can be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into modern organizations.
    • Notes:Includes bibliographical references (pages 371-381) and index.
    • ISBN:9781101903209 (hardcover)
      1101903201 (hardcover)
    • Contents:Part one: The modern company
      Respect the past, invent the future: Creating the modern company
      Entrepreneurship: The missing function
      A startup state of mind
      Lessons from the lean startup
      A management system for innovation at scale
      Part two: A road map for transformation
      Phase one: Critical mass
      Phase two: Scaling up
      Phase three: Deep systems
      Innovation accounting
      Part three: The big picture
      A unified theory of entrepreneurship
      Toward a pro-entrepreneurship public policy
      Epilogue: A new civic religion.
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