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    The power of communication : skills to build trust, inspire loyalty, and lead effectively / Helio Fred Garcia.

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    • Title:The power of communication : skills to build trust, inspire loyalty, and lead effectively / Helio Fred Garcia.
    •    
    • Author/Creator:Garcia, Helio Fred.
    • Published/Created:Upper Saddle River, N.J. : FT Press, ©2012.

    • Holdings

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    • Library of Congress Subjects:Communication in management.
      Leadership.
      Interpersonal communication.
    • Medical Subjects: Interpersonal Relations.
    • Edition:1st ed.
    • Description:xxxvi, 295 p. ; 24 cm
    • Summary:Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
    • Notes:Includes bibliographical references (pages 263-279) and index.
    • ISBN:9780132888844 (hardcover : alk. paper)
      013288884X (hardcover : alk. paper)
    • Contents:Machine generated contents note: pt. I LEADERSHIP AND COMMUNICATION: CONNECTING WITH AUDIENCES
      1. Words Matter
      Power of Communication
      Strategy = Ordered Thinking
      Nature of Effective Leadership Communication
      Senator John McCain's Blunder
      David Letterman Jumps In
      Audience Has Its Own Ideas
      Losing Face
      Struggle to Win Hearts and Minds
      Connecting with Audiences
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      2. Taking Audiences Seriously
      What Bill Gates Said/What the Audience Heard
      Netflix Misfires
      -Twice
      Second Stumble
      Yet Another Stumble?
      Restraining the Imperious Executive
      Orienting on the Audience
      Audience Engagement Checklist
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      3. Words Aren't Enough
      Walk the Talk
      Hurricane Katrina, New Orleans, and the U.S. Government
      Overnight, Sunday to Monday: Katrina Strikes
      Monday: New Orleans Under Water
      Tuesday: The Reality Sets In
      Wednesday: The Situation Is Dire; Government Seems Not to Get It
      Thursday: Things Fall Apart
      Friday: The President Steps Up But Misfires
      Weekend: Blame Game
      Monday, September 5: Self-Inflicted Harm
      Wednesday: President Bush and Michael Brown as Laughingstocks
      Friday: FEMA Director Brown Is Out
      Aftermath
      Trust, Consequences, and the Say-Do Gap
      FEMA Resets Expectations
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      4. Speed, Focus, and the First Mover Advantage
      Second Battle of Fallujah
      Marines Act on the Fallujah Shooting
      Abu Ghraib and Loss of the First Mover Advantage
      First Mover Advantage and Celebrity Scandal
      Operationalizing the First Mover Advantage
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      5. Initiative, Maneuver, and Disproportionality
      Race Trumps Healthcare
      Initiative and Response
      Adventures in Time
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      pt. II STRATEGY AND COMMUNICATION: PLANNING AND EXECUTION
      6. Goals, Strategies, and Tactics: Preparing and Planning
      Planning Isn't Looking at a Calendar; It's Looking at a Chessboard
      Hurd to the Rescue
      Hurd on the Street
      Measure Twice, Cut Once
      Understanding Strategy: Thinking Clearly on Three Levels
      Strategic Level
      Operational Level
      Tactical Level
      Template for Planning: For Being Strategic in Leadership Communication
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      pt. III BUILDING SKILLS: GETTING GOOD AT COMMUNICATING WELL
      7. Performance: The Physicality of Audience Engagement
      Commitment to Self-Development
      Connecting at a Distance
      Engaging Audiences
      Physicality: Let Me Hear Your Body Talk
      Stand and Deliver
      Connecting with Eye Contact
      Stagecraft
      Using Visuals Effectively
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      8. Content: Word Choice, Framing, and Meaning
      Metaphor and the Management of Meaning
      Reframing
      Meeting People Where They Are
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      9. Audiences: Attention, Retention, and How Hearts and Minds Work
      I Second That Emotion
      I Feel Your Pain
      We Happy Few
      Baby, I Was Born This Way
      Keep Calm and Carry On
      Amygdala and Audience Engagement
      Adapting to the Amygdala: Five Strategies for Audience Engagement
      Primacy of the Visual: The Eyes Have It
      Air Thin
      Recap: Best Practices from This Chapter
      Lessons for Leaders and Communicators
      10. Putting It All Together: Becoming a Habitually Strategic Communicator
      Communication Is a Leadership Discipline
      Nine Principles of Effective Leadership Communication
      Closing Considerations.
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