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Marketing- and logistics-led organizations : creating and operating customer-focused supply networks / Robert Mason and Barry Evans.
Bibliographic Record Display
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Title:Marketing- and logistics-led organizations : creating and operating customer-focused supply networks / Robert Mason and Barry Evans.
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Variant Title:Marketing- and logistics-led organisations
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Author/Creator:Mason, Robert (Business writer), author.
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Other Contributors/Collections:Evans, Barry, 1945- author.
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Published/Created:London, United Kingdom : KoganPage, 2018.
©2018
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Holdings
Holdings Record Display
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Call Number: HD38.5 .M378 2018
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Number of Items:1
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Status:Available
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Links:Donor bookplate
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Library of Congress Subjects:Business logistics.
Marketing.
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Medical Subjects: Marketing
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Description:xviii, 262 pages : illustrations ; 24 cm
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Summary:"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors."--Publisher's description.
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Notes:"The Chartered Institute of Logistics and Transport"--Cover.
Includes bibliographical references (pages 241-254) and index.
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ISBN:9780749478735
074947873X
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Contents:Machine generated contents note: Reference
What is customer value?
10 customer value fundamentals
Components of value
Amalgamating the components of value into a single measure
What's behind the dynamic nature of perceived customer value?
Conclusions
References and further reading
Driving forces
Implications
Ramifications for organizational supply strategies
Conclusions
References
Introduction
Definitions
Marketing- and logistics-led organizations
Conclusions
References
Introduction
essentials of great operational process capability
Great operational process capability: understanding Japan's contribution
Achieving great operations process capability: other contributions
Conclusions
References
Introduction
Building and sustaining operational process capability
Integrating the top-down and bottom-up strategic approaches
Implications: combining a marketing- and process-orientated approach
Conclusions
References
Introduction
Summarizing the challenges
in-house versus outsourcing debate in logistics
Challenge areas and specific solutions
Exploiting logistics opportunities from ICT advances
Tackling logistics demands that stem from the growth of e-commerce
quest for sustainability
Conclusions
References
Introduction
Understanding what customers want and keeping alive to their changing needs
Building capability and keeping capability aligned to consistently deliver relevant value
Conclusions
References.