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    Marketing- and logistics-led organizations : creating and operating customer-focused supply networks / Robert Mason and Barry Evans.

    • Title:Marketing- and logistics-led organizations : creating and operating customer-focused supply networks / Robert Mason and Barry Evans.
    •    
    • Variant Title:Marketing- and logistics-led organisations
    • Author/Creator:Mason, Robert (Business writer), author.
    • Other Contributors/Collections:Evans, Barry, 1945- author.
    • Published/Created:London, United Kingdom : KoganPage, 2018.
      ©2018
    • Holdings

       
    • Library of Congress Subjects:Business logistics.
      Marketing.
    • Medical Subjects: Marketing
    • Description:xviii, 262 pages : illustrations ; 24 cm
    • Summary:"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors."--Publisher's description.
    • Notes:"The Chartered Institute of Logistics and Transport"--Cover.
      Includes bibliographical references (pages 241-254) and index.
    • ISBN:9780749478735
      074947873X
    • Contents:Machine generated contents note: Reference
      What is customer value?
      10 customer value fundamentals
      Components of value
      Amalgamating the components of value into a single measure
      What's behind the dynamic nature of perceived customer value?
      Conclusions
      References and further reading
      Driving forces
      Implications
      Ramifications for organizational supply strategies
      Conclusions
      References
      Introduction
      Definitions
      Marketing- and logistics-led organizations
      Conclusions
      References
      Introduction
      essentials of great operational process capability
      Great operational process capability: understanding Japan's contribution
      Achieving great operations process capability: other contributions
      Conclusions
      References
      Introduction
      Building and sustaining operational process capability
      Integrating the top-down and bottom-up strategic approaches
      Implications: combining a marketing- and process-orientated approach
      Conclusions
      References
      Introduction
      Summarizing the challenges
      in-house versus outsourcing debate in logistics
      Challenge areas and specific solutions
      Exploiting logistics opportunities from ICT advances
      Tackling logistics demands that stem from the growth of e-commerce
      quest for sustainability
      Conclusions
      References
      Introduction
      Understanding what customers want and keeping alive to their changing needs
      Building capability and keeping capability aligned to consistently deliver relevant value
      Conclusions
      References.
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