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• Title:Shift ahead : how the best companies stay relevant in a fast-changing world / Allen Adamson and Joel Steckel.
  
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• Author/Creator:Adamson, Allen P., author.
  
• Other Contributors/Collections:Steckel, Joel H., author.
  
• Published/Created:New York : AMACOM, American Management Association, [2018]
  ©2018
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HD30.28 .A3113 2018
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Strategic planning.
  Diffusion of innovations--Management.
  New products.
  Marketing.
  
• Medical Subjects: Marketing
  
• Description:xi, 276 pages : illustrations ; 24 cm
  
• Summary:"In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off."--Publisher's description.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780814438336 (hardcover)
  0814438334 (hardcover)
  
• Contents:Machine generated contents note: ch. 1 Why This Book?
  ch. 2 Heed the Red Flags
  Red Flag One Basic Math
  Red Flag Two Competing on Price, Not Differentiation
  Red Flag Three Big on Data, Short on Analysis
  Red Flag Four Neglecting Table Stakes
  Red Flag Five Pride Often Does Go Before a Fall
  Red Flag Six Being Too Deep in Your Comfort Zone
  Red Flag Seven Yertle the Turtle Is Left Behind
  ch. 3 Road Barriers
  Kodak Read the Writing on the Wall (but Wasn't Willing to Pay the Price)
  Xerox: Sunk Cost Bias and Golden Handcuffs Deterrents to Both Business and Brand
  Toys "R" Us: Playing Catch-up Is Hard When You're Competing on the Wrong Metrics
  Procter & Gamble: Not Too Big to Fail (or Stumble)
  BlackBerry: Invincibility Is a Myth
  National Geographic: A Well-Documented Case of Cultural Myopia
  Playboy: A Yesterday Brand, with a Lesson Relevant for Today
  American Cancer Society: Leadership on Autopilot Is Fatal in Fast-Changing Conditions
  Teach for America: The Challenge to Get Back to the Founder's Mentality
  ch. 4 Ready the Organization for a Shift
  American Express: Still Shifting After All Those Years
  Hertz: Research as Waze
  Facebook: Shifting Gears Comes Naturally
  New York Life: Mutuality Does Mean a Lot
  Delta: Climbing in Employee Satisfaction, and Otherwise
  Sony: Going Back to Where It Plays Best
  ch. 5 Making Sense of the Road Ahead
  ch. 6 Which Shift to Make? It Depends on What's Ahead
  Barnes & Noble: Understand Your DNA
  Katz's Delicatessen: Sometimes Staying in Park Is the Right Gear
  Cheerios: "Small Shifts" to Meet Shifting Attitudes
  Hasbro: Game on... Shifting by "Zooming Out"
  CNN: An Important Message for Media Companies
  Conservation International: A Shift to Link Environmental Conservation to Economic Growth
  IBM: A Legacy of Continued Shifting
  Lindblad: Shifting to Deliver Deeper Expertise to a Core Focus
  Comcast: Two Shirts, Two Roads, One Purpose
  BP: A Lesson Learned
  ch. 7 Leadership
  John Sexton: New York University (NYU)
  Shelly Lazarus: Ogilvy & Mather
  -Leading the People Who Build Leading Brands
  Central Park: Holding People Accountable
  -and Getting Your Own Hands Dirty
  Forbes Media: Adversity Was the Mother of Reinvention
  Columbia Grammar & Preparatory School: Guiding Kids and Parents
  -With Honesty and Determination
  ch. 8 Success Stories: What it Takes for the Long Haul
  Marriott International: From Root Beer to Resorts
  FedEx: Keeping the Purple Promise
  Greenwich Public Library: Successfully Shifting Ahead in the Age of Digital Information
  ch. 9 Success Is Never Final
  IAVA: A Clearly Focused Mission as a Compass for Veterans' Shifting Needs
  HBO: Always Ahead, It's Never Been Just TV
  GE: Reinvention at Work for over 125 Years.