Holdings Information

Bibliographic Record Display

• Title:Top of mind : use content to unleash your influence and engage those who matter to you / John Hall.
  
•    
• Author/Creator:Hall, John Michael, author.
  
• Published/Created:New York : McGraw-Hill Education, 2017.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5415.32 .H355 2017
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Consumers--Research.
  Consumers--Information services.
  
• Description:xvii, 184 pages : illustrations ; 23 cm
  
• Summary:What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationshipos, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes.com. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: how consumer needs and expectations have changed and what this shift means for you ; how to build an authentic, transparent, and consistent personal brand that serves others just as well as it serves you ; proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust. Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth. -- from dust jacket.
  
• Notes:Includes bibliographical references (pages 173-176) and index.
  
• ISBN:9781260011920 (hardback)
  1260011925
  
• Contents:Machine generated contents note: 1. How Your Consumers Are Changing
  2. What Consumers Are Looking For In Brands They Trust
  3. Building Relationships By Helping Others
  4. Being Transparent And Likable
  5. Remaining Consistent And Boosting Familiarity
  6. Broadcasting Your Message Through Content
  7. My Journey
  8. Golden Rule Of Communication
  9. Beyond The Marketing Department
  10. Populating All Stages Of The Consumer Journey Through Strategic Distribution.