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• Title:Successful social media and ecommerce strategies in the wine industry / edited by Gergely Szolnoki, Liz Thach and Dani Kolb.
  
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• Other Contributors/Collections:Szolnoki, Gergely.
  Thach, Liz, 1961-
  Kolb, Dani.
  Springer Nature - Springer Business and Management eBooks 2016 English International
  
• Published/Created:Houndmills, Basingstoke Hampshire : Palgrave Macmillan ; New York, NY : Palgrave Macmillan, in the US is a division of Nature America, Inc., 2016.
  ©2016
  

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  • Location:ONLINEWhere is this?
    
  • Call Number: HD9370.5
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Wine--Internet marketing.
  Social media--Marketing.
  Wine industry.
  
• Subject(s):Electronic books.
  Wine industry.
  
• Description:1 online resource
  
• Terms governing use:Access may be restricted to institutions with a site license.
  
• Summary:Social media and ecommerce has an enormous impact on today's wine industry, particularly among the Internet-savvy millennial generation. this book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital win marketing.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9781137602978
  113760297X
  
• Contents:List of figures
  List of tables
  Notes on contributors
  Current status of global wine ecommerce and social media / Gergely Szolnoki, Liz Thach, and Dani Kolb
  Wine on Facebook: a look at millennials' wine information search / Lindsey M. Higgins, Marianne McGarry Wolf, and Mitchell J. Wolf
  Online communication approaches and social networks in traditional wine regions: a case study from Italy / Roberta Capitello, Lara Agnoli, and Diego Begalli
  Word of mouth impulses boost wines of Germany: a case study / Frank R. Schulz
  The use of social media in the wine event industry: a case study of the high country harvest in Australia / Paul Strickland, Kim M. Williams, Jennifer Laing, and Warwick Frost
  Crowdsourcing in wine business: co-creation and fundraising experiences / Angela Mariani, Azzurra Annunziata, Francesco Nacchia, and Antonella Vastola
  Are customers having e-conversations about your wine? The importance of online discussion forums as electronic word of mouth for wine marketers / David L. Dean and Sharon L. Forbes
  Wine price determination in online specialized stores: an empirical study for Argentina / Rodrigo García Arancibia, Edith Depetris Guiguet, and Gustavo Rossini
  Cross-cultural comparison of social media usage in the wine industry: differences between the United States and Germany / Carsten Hoffmann, Gergely Szolnoki, and Liz Thach.