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• Title:Contemporary wine marketing and supply chain management : a global perspective / Daniel J. Flint, Paola Signori, Susan L. Golicic.
  
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• Author/Creator:Flint, Daniel J.
  
• Other Contributors/Collections:Golicic, Susan L.
  Springer Nature - Springer Business and Management eBooks 2016 English International
  
• Published/Created:New York : Palgrave Macmillan, 2015.
  

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  • Location:ONLINEWhere is this?
    
  • Call Number: HD9370.5
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Wine industry--Marketing.
  Strategic planning.
  
• Subject(s):Electronic books.
  BUSINESS & ECONOMICS / Marketing / Industrial.
  BUSINESS & ECONOMICS / Strategic Planning.
  ANTIQUES & COLLECTIBLES / Wine.
  
• Description:1 online resource
  
• Terms governing use:Access may be restricted to institutions with a site license.
  
• Summary:"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive. "-- Provided by publisher.
  "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Combined with contemporary expertise in brand management, sales, research, social media and more, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive"-- Provided by publisher.
  
• ISBN:9781137492425
  
• Contents:Machine generated contents note:
  List of Tables
  List of Figures
  List of Images
  Acknowledgements
  Introduction
  1. A Global Overview of Wine
  2. Forms of Markets
  3. Organizational Foundations
  4. Relationships
  5. Innovation and Experimentation
  6. Sustainability
  7. Brand Management Fundamentals
  8. Supply Chain Design
  9. Market Research
  10. Contemporary Branding Tactics
  11. Toward Communication 4.0
  12. Selling
  13. Supply Chain Management
  14. Performance Diagnosis
  15. Conclusions and the Future of Wine Marketing and SCM.