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Bibliographic Record Display

• Title:The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins.
  
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• Author/Creator:Mullins, John W. (John Walker), author.
  
• Published/Created:Harlow, England : Pearson, 2018.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HD62.5 .M85 2018
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:New business enterprises--Planning.
  Marketing research.
  
• Edition:Fifth edition.
  
• Description:xx, 337 pages : illustrations ; 24 cm
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9781292208398 (pbk.)
  1292208392
  9781292208404 (pdf)
  9781292208411 (epub)
  
• Contents:Machine generated contents note: pt. 1 Road test your new business idea
  1. Our opportunity: why will or won't this work?
  2. Will the fish bite?
  3. Is this an attractive market?
  4. Is this an attractive industry?
  5. Competitive and economic sustainability: how long can we dance?
  6. What drives your entrepreneurial or investment dream?
  7. Can you and your team execute?
  8. Your connections matter: which matter most?
  9. Develop your opportunity: put the seven domains to work
  10. What entrepreneurs and investors should do before pressing Start
  pt. 2 toolkit for your road test
  11. How to learn what you don't know you don't know
  12. Who needs investors?
  13. Market analysis worksheet
  14. Industry Analysis Checklist
  15. Do-it-yourself marketing research for your new business road test
  16. Evidence-based forecasting
  17. Have you got what it takes?
  18. Getting help with your road test.