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The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins.
Bibliographic Record Display
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Title:The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins.
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Author/Creator:Mullins, John W. (John Walker), author.
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Published/Created:Harlow, England : Pearson, 2018.
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Holdings
Holdings Record Display
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Call Number: HD62.5 .M85 2018
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Number of Items:1
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Status:Available
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Library of Congress Subjects:New business enterprises--Planning.
Marketing research.
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Edition:Fifth edition.
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Description:xx, 337 pages : illustrations ; 24 cm
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Notes:Includes bibliographical references and index.
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ISBN:9781292208398 (pbk.)
1292208392
9781292208404 (pdf)
9781292208411 (epub)
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Contents:Machine generated contents note: pt. 1 Road test your new business idea
1. Our opportunity: why will or won't this work?
2. Will the fish bite?
3. Is this an attractive market?
4. Is this an attractive industry?
5. Competitive and economic sustainability: how long can we dance?
6. What drives your entrepreneurial or investment dream?
7. Can you and your team execute?
8. Your connections matter: which matter most?
9. Develop your opportunity: put the seven domains to work
10. What entrepreneurs and investors should do before pressing Start
pt. 2 toolkit for your road test
11. How to learn what you don't know you don't know
12. Who needs investors?
13. Market analysis worksheet
14. Industry Analysis Checklist
15. Do-it-yourself marketing research for your new business road test
16. Evidence-based forecasting
17. Have you got what it takes?
18. Getting help with your road test.