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The personality brokers : the strange history of Myers-Briggs and the birth of personality testing / Merve Emre.
Bibliographic Record Display
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Title:The personality brokers : the strange history of Myers-Briggs and the birth of personality testing / Merve Emre.
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Variant Title:Strange history of Myers-Briggs and the birth of personality testing
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Author/Creator:Emre, Merve, author.
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Published/Created:New York : Doubleday, [2018]
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Holdings
Holdings Record Display
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Location:
c.1
DAVID LAM LIBRARY stacksWhere is this?
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Call Number: BF698.8.M94 E56 2018
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Number of Items:1
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Status:Available
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Location:KOERNER LIBRARY Great Reads (Floor 3)Where is this?
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Call Number: BF698.8.M94 E56 2018
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Number of Items:1
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Status:c.1 On loan - Due on 05-29-2024
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Location:
c.1
DAVID LAM LIBRARY stacksWhere is this?
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Library of Congress Subjects:Myers-Briggs Type Indicator.
Personality tests--History.
Self-consciousness (Awareness)
Typology (Psychology)
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Genre/Form:History.
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Edition:First edition.
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Description:xxii, 307 pages : illustrations ; 25 cm
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Summary:"An unprecedented history of the personality test that has achieved cult-like devotion, devised a century ago by a pair of homemakers and found today in boardrooms, classrooms, and beyond. The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language--of extraversion vs. introversion, thinking vs. feeling--has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success--no less to validate its results. How did the Myers-Briggs test insinuate itself into our jobs, our relationships, our Internet, our lives? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the twentieth century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today. Drawing from original reporting and never-before-published documents, The Personality Brokers examines nothing less than the definition of the self--our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you"-- Provided by publisher.
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Notes:Includes bibliographical references and index.
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ISBN:9780385541909 hardcover
0385541902 hardcover
9781101974148 paperback
1101974141 paperback
9780385541916 electronic book
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Contents:Machine generated contents note: Part One
ch. 1 Cosmic Laboratory of Baby Training
ch. 2 Women's Work
ch. 3 Meet Yourself
ch. 4 Unbroken Series of Successful Gestures
ch. 5 Desperate Amateurs
Part Two
ch. 6 Science of Man
ch. 7 Personality Is Political
ch. 8 Sheep and Buck
ch. 9 Perfect Spy
ch. 10 People's Capitalism
ch. 11 House-Party Approach to Testing
ch. 12 That Horrible Woman
Part Three
ch. 13 Synchronicity of Life and Death
ch. 14 One in a Million.