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    Technology strategy for managers and entrepreneurs / Scott Shane.

    • Title:Technology strategy for managers and entrepreneurs / Scott Shane.
    •    
    • Author/Creator:Shane, Scott, 1964-
    • Published/Created:Upper Saddle River, NJ : Pearson/Prentice Hall, ©2009.
    • Holdings

       
    • Library of Congress Subjects:Technological innovations--Management.
      Business enterprises--Technological innovations.
    • Description:xx, 401 pages : illustrations (some color) ; 27 cm
    • Notes:Includes bibliographical references and indexes.
    • ISBN:9780131879324
      0131879324
    • Contents:Ch. 1. Introduction
      Sect. A. Understanding technological change
      Ch. 2. Technology evolution
      Ch. 3. Technology adoption and diffusion
      Ch. 4. Sources of innovation
      Sect. B. Coming up with innovations
      Ch. 5. Selecting innovation projects
      Ch. 6. Customer needs
      Ch. 7. Product development
      Sect. C. Benefiting from innovation
      Ch. 8. Patents
      Ch. 9. Trade secrets, trademarks, and copyrights
      Ch. 10. Capturing value from innovation
      Ch. 11. Competitive advantage in high-tech industries
      Ch. 12. Technical standards
      Ch. 13. Strategy in networked industries
      Sect. D. Formulating technology strategy
      Ch. 14. Collaboration strategies
      Ch. 15. Strategic human resource management of technical professionals
      Ch. 16. Organization structure for technology strategy.
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