Holdings Information

Bibliographic Record Display

• Title:Case studies in the wine industry / edited by Cristina Santini, Alessio Cavicchi.
  
•    
• Other Contributors/Collections:Santini, Cristina.
  Cavicchi, Alessio.
  eBook - Agricultural, Biological, and Food Sciences 2018 [EBCABS18]
  Elsevier All Access Books
  
• Published/Created:Duxford, United Kingdom ; Cambridge, MA : Woodhead Publishing, [2019]
  

• Holdings

  Holdings Record Display

  • Location:ONLINEWhere is this?
    
  • Call Number: HD9370.5
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Wine industry--Case studies.
  
• Subject(s):Electronic books.
  
• Description:1 online resource
  
• Series:Woodhead Publishing series in consumer science and strategic marketing.
  
• Terms governing use:Access may be restricted to institutions with a site license.
  
• Summary:"Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research." --Amazon.com.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780081009444
  0081009445