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• Title:Trade marks and brands : an interdisciplinary critique / edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg.
  
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• Other Contributors/Collections:Bently, Lionel, 1964-
  Davis, Jennifer, Dr.
  Ginsburg, Jane C.
  
• Published/Created:Cambridge ; New York : Cambridge University Press, 2008.
  

• Holdings

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  • Location:LAW LIBRARY (level 3)Where is this?
    
  • Call Number: K1555 .T733 2008 (LC)
    
  • Number of Items:2
    
  • Status:Available
    

   
• Library of Congress Subjects:Trademarks--Law and legislation.
  Trademarks (International law)
  Brand name products--Law and legislation.
  Intellectual property (International law)
  
• Description:xxxvi, 434 p. : ill. ; 24 cm.
  
• Series:Cambridge intellectual property and information law.
  
• Notes:Includes bibliographical references (pages 398-422) and index.
  
• ISBN:0521889650 (cloth)
  9780521889650 (cloth)
  
• Contents:Pt. I. Legal and economic history
  1. making of modern trade mark law : the construction of the legal concept of trade mark (1860-1880) / Lionel Bently
  2. making of modern trade mark law : the UK, 1860-1914 : a business history perspective / David M. Higgins
  Pt. II. Current positive law in the EU and the USA
  3. Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis
  4. "See me, feel me, touch me, hea(r) me" (and maybe smell and taste me too) : I am a trademark - a US perspective / Jane C. Ginsburg
  Pt. III. Linguistics
  5. 'How can I tell the trade mark on a piece of gingerbread from all the other marks on it?' : naming and meaning in verbal trade mark signs / Alan Durant
  6. What linguistics can do for trademark law / Graeme B. Dinwoodie
  Pt. IV. Marketing
  7. Brand culture : trade marks, marketing and consumption / Jonathan E. Schroeder
  8. 'Brand culture : trade marks, marketing and consumption' - responding legally to Professor Schroeder's paper / David Vaver
  Pt. V. Sociology
  9. Trade mark style as a way of fixing things / Celia Lury
  10. irrational lightness of trade marks : a legal perspective / Catherine W. Ng
  Pt. VI. Law and economics
  11. law-and-economics perspective on trade marks / Andrew Griffiths
  12. economic rationale of trade marks : an economist's critique / Jonathan Aldred
  Pt. VII. Philosophy
  13. Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda
  14. alternative approach to dilution protection : a response to Scott / Oliver and Ley-Pineda and Michael Spence
  Pt. VIII. Anthropology
  15. anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach
  16. Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson
  Pt. IX. Geography
  17. Geographical indications : not all 'champagne and roses' / Bronwyn Parry
  18. (Re)locating Geographical indications : a response to Bronwyn Parry / Dev Gangjee.