Holdings Information

Bibliographic Record Display

• Title:Brand management in Canadian law / John S. McKeown.
  
•    
• Author/Creator:McKeown, John S., 1948- author.
  
• Published/Created:Toronto, Ontario : Thomson Reuters, [2016].
  ©2016.
  

• Holdings

  Holdings Record Display

  • Location:LAW LIBRARY (level 3)Where is this?
    
  • Call Number: KE2779 .M35 2016
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Brand name products--Law and legislation--Canada.
  Trademarks--Canada.
  
• Edition:Fourth edition.
  
• Description:lix, 355 pages ; 23 cm
  
• Summary:"Brand Management in Canadian Law, 4th Edition is the only publication in Canada that brings together the legal and business issues that you need to understand when helping clients reach their business objectives through branding. Now in its fourth edition, Brand Management in Canadian Law is written in easy-to-understand language by a specialist in intellectual property and marketing matters. Current case law, expert analysis, summaries and checklists make this unique publication an exceptional and thoughtful guide for gaining a clear understanding and overview of the branding process and the legal issues associated with it. Covering a wide range of topics from choosing a brand name to protecting your brand in cyber space, this text has value for both legal and marketing departments. Explore the branding process and how existing Canadian laws apply. Discover the impact of consumer perceptions on a brand and the legal implications. Learn about the legal issues associated with brand equity, leverage and integration. Find out why effective brand management policies are so critical in today's competitive marketplace." --publisher's description.
  
• Notes:At head of title: Carswell.
  Includes bibliographical refenernces and index.
  
• ISBN:0779872541
  9780779872541
  
• Contents:The brand
  Selecting a brand name
  Branding on the internet
  Protecting brand names : registration
  Protecting brand names : enforcement
  Protecting product shape and appearance
  Protecting product packaging
  Protecting brand advertising
  Developing effective brand management policies.