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Fashion law : a guide for designers, fashion executives, and attorneys / edited by Guillermo C. Jimenez, Fashion Institute of Technology, and Barbara Kolsun, Stuart Weitzman LLC.
Bibliographic Record Display
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Title:Fashion law : a guide for designers, fashion executives, and attorneys / edited by Guillermo C. Jimenez, Fashion Institute of Technology, and Barbara Kolsun, Stuart Weitzman LLC.
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Other Contributors/Collections:JimeĢnez, Guillermo, editor.
Kolsun, Barbara, editor.
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Published/Created:New York : Fairchild Books, 2014.
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Holdings
Holdings Record Display
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Location:LAW LIBRARY (level 3)Where is this?
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Call Number: KF3086 .F37 2014
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Number of Items:1
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Status:Available
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Location:LAW LIBRARY (level 3)Where is this?
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Library of Congress Subjects:Design protection--United States.
Fashion merchandising--Law and legislation--United States.
Clothing trade--Law and legislation--United States.
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Edition:Second edition.
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Description:xxviii, 388 pages : illustrations ; 23 cm
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Notes:Includes bibliographical references and index.
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ISBN:1609018958
9781609018955
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Contents:Machine generated contents note: I. Introduction
1. Survey of Fashion Law: Key Issues and Trends / Guillermo C. Jimenez
1.1. Introduction
1.2. Defining Fashion Law
1.3. Fashion Business 101 for Lawyers
1.3.1. Industry Structure
1.3.2. Fashion Seasons
1.3.3. Production Processes
1.4. Fashion Law and Business Strategies in the Growth of the Company
1.4.1. Entrepreneurship Phase: Start-Up Issues
1.4.2. Expansion: Growth Issues
1.4.3. Selling and Buying Fashion Products: Commercial Agreements
1.4.4. Large Corporation Issues
Fashion Law in the News: Tragedy in Bangladesh: Rebuilding Trust in Fashion Manufacturing
1.5. Fashion Law 101: Basic Principles
1.5.1. Knocking Off
Fashion Law in Practice: When Is a Sweater Not a Coat? The Art of Customs Law
1.5.2. IP Protection in Fashion, Textiles, and Apparel
Fashion Law in Congress: Design Piracy Legislation: An End to Exact-Replica Knockoffs?
Fashion Law in Practice: Fashion Geography: The Importance of a Global Trademark Search
Fashion Law in Court: Louboutin v. YSL: The Battle for Women's Soles
1.5.3. Legislative Proposals for Legal Protection for Fashion Designs
1.5.4. Fashion Licensing
Fashion Law in Court: Landmark Cases in Fashion Law History
1.5.5. Anticounterfeiting
1.6. Fashion Law Tips for Designers and Fashion Entrepreneurs
Fashion Law in Practice: 3D Printing: Boon or Bane for Designers?
1.7. Tips for Law Students and Lawyers Wishing to Practice Fashion Law
Fashion Law in Practice: Where and How to Learn More About Fashion Law
1.8. Summary of Key Points
II. Intellectual Property Issues
2. Trademarks and Trade Dress / Marc Misthal
2.1. Introduction: IP Protection of Fashion and Apparel
Fashion Law in Court: Trademark Infringement? You Decide
2.2. Scope of Trademark Protection
Fashion Law in Court: Fashion Designers' Personal Names as Trademarks
2.3. Obtaining Trademark Protection
2.4. Selecting a Strong Trademark
2.5. Trademark Searching
2.6. Trademark Registration Process
2.6.1. Marks That Cannot Be Registered
2.6.2. Preparing and Filing the Trademark Application
2.6.3. Examination of Trademark Applications
2.6.4. Trademarks for Style Names
2.7. Costs
2.8. Marking on Product
2.9. Time Is of the Essence
2.10. Advantages and Limitations of Registered Trademarks
2.11. Trade Dress
2.11.1. Scope of Trade Dress Protection
2.11.2. Obtaining Trade Dress Protection
Fashion Law in Court: Protecting Originality: Copyright versus Trade Dress
2.11.3. Registration of Trade Dress as Trademark
2.11.4. Limitations of Trade Dress Protection
2.11.5. Costs
2.12. Recording Marks with U.S. Customs
2.13. International Filing
2.14. Trademark Licensing
2.15. Domain Name Issues
2.15.1. New Domains
2.15.2. Trademark Clearinghouse
2.15.3. Uniform Domain Name Dispute Resolution Policy (UDRP)
2.15.4. Anti-Cybersquatting Consumer Protection Act (ACPA)
2.16. Summary of Key Points
Appendix
3. Copyright / Charles Colman
3.1. Introduction
3.2. What Is Copyright?
3.3. Fashion Design under U.S. Copyright Law
3.4. Categories of Generally Copyrightable Works
3.4.1. Original Fabric Patterns
3.4.2. Images Placed on Otherwise Unprotected "Useful Articles"
Fashion Law in Court: Jovani Fashion, Ltd. v. Fiesta Fashions
3.4.3. Sufficiently Original Works of Jewelry (and Related Goods)
3.4.4. Certain "Sculptural" Components of Apparel and Accessories
3.5. Proposed Legislation on Copyright for Fashion Designs
3.6. International Protection
3.6.1. Protecting Copyrights
3.6.2. Protecting Registered or "Industrial" Designs
3.7. Resolving Copyright Disputes
3.7.1. Strategies to Protect Your Company's Rights
3.7.2. Value of a Legal Opinion: The Opinion Letter
3.7.3. Copyright Disputes
3.8. Summary of Key Points
4. Design Patents, Utility Patents, and Trade Secrets / George Gottlieb
4.1. Introduction
4.2. Design Patents
4.2.1. Scope of Design Patent Protection
Fashion Law in Court: Design Patent Protection for Sneakers
4.2.2. Procedure for Obtaining a Design Patent
4.2.3. "Inventors" of the Design in the Patent Application
4.2.4. Critical Importance of the Design Patent Drawings
4.2.5. What Product "Functionality" Cannot Be Protected?
4.2.6. How Long Does It Take to Get Design Patent Protection?
4.2.7. Marking on the Product
4.2.8. Time Is of the Essence
4.2.9. Term of Design Patents
4.2.10. Pros and Cons of Design Patents
Fashion Law in Court: High-Profile Design Patent Disputes
4.2.11. Costs
4.2.12. Remedies for Design Patent Infringement
4.3. Utility Patent Protection
4.3.1. Scope of Utility Patent Protection
4.3.2. Procedure for Obtaining a Utility Patent
4.3.3. Marking on a Product
4.3.4. Time Is of the Essence
4.3.5. Provisional Patent Applications
4.3.6. Costs
4.3.7. Pros and Cons of Utility Patents
4.3.8. Damages for Patent Infringement
4.3.9. Role of Declaratory Judgments
Fashion Law in Court: Protecting a Method for Making Jeans with a Specific "Washed" Look
4.3.10. Recent Changes to U.S. Patent Law
4.4. Trade Secrets
4.4.1. What Trade Secrecy Law Protects
4.4.2. How is Trade Secrecy Protection Obtained?
4.4.3. Time Is of the Essence
4.4.4. Pros and Cons of Protecting Trade Secrets
Fashion Law in Practice: A Failed Marriage Leads to Fashion Trade Secret Case
4.5. International Protection
4.5.1. Registered or "Industrial" Designs
4.5.2. International Patent Procedures
4.6. Summary of Key Points
5. Design Piracy Legislation: Should the United States Protect Fashion Design? / Julie Zerbo
5.1. Introduction
5.2. Summary of Recent U.S. Proposals
Fashion Law in Practice: The Absence of Legal Protection for Fashion Designs under U.S. Law
5.3. Arguments against Design Piracy Legislation: A Critical Review
5.3.1. "Paradox" Argument: Piracy Is Good for the Fashion Business
5.3.2. Is the U.S. Fashion Sector More "Vibrant" than the European or Japanese Fashion Sector?
5.3.3. Failure to Address Strong American IP Protection for Fashion Elements and Failure to Proffer Evidence of Harm Caused by Said Protection
5.3.4. Failure to Consider the Success of "Fast-Fashion" Companies
5.3.5. Failure to Consider Evidence That Low-Price Goods Persist Even in the Presence of Strong Design Protection
5.3.6. Absence of Creativity Argument: There Is No New Sleeve under the Sun
5.3.7. Frivolous Litigation Argument: Failure to Address the "Forever 21 Problem"
5.3.8. Failure to Address Easy Solutions: Research, Imitative Design, and Licensing
5.3.9. Argument That Copyright Protection Is Inappropriate for Utilitarian Products
5.4. Evaluation of Arguments in Favor of Design Piracy Legislation
5.4.1. Fundamental Argument: Fashion Is Creative
5.4.2. Value of Design Piracy Legislation Is Sometimes Overstated
5.4.3. Many Popular Designs Will Be Ineligible for Copyright Protection
5.4.4. Compliance with International Treaties
5.5. Comparison: Fashion Design Protection in the European Union
5.5.1. European Community Design Protection Regulation
5.5.2. Registered Community Designs
5.5.3. Unregistered Community Designs
5.6. Summary of Key Points
6. Litigation Strategies in Fashion Law / David H. Bernstein
6.1. Introduction
6.2. Choosing a Dispute Resolution Strategy or Forum
6.2.1. Self-Help
6.2.2. Alternative Dispute Resolution and Self-Regulatory Bodies
6.2.3. Regulators and Other Governmental Forums
6.2.4. State and Federal Courts
6.3. Potential Intellectual Property Claims
6.3.1. Copyright
6.3.2. Trademark
6.3.3. Trademark Dilution
6.3.4. Trade Dress Protection
6.3.5. Parallel Imports
6.3.6. Counterfeiting
6.3.7. Design Patents
6.4. Provisional Remedies
6.4.1. Strategic Considerations
6.4.2. Deciding between a Preliminary Injunction and a TRO
6.4.3. Mechanics of a Preliminary Injunction Hearing
6.4.4. Expert Testimony
6.4.5. Demonstratives and Physical Exhibits
6.4.6. Discovery
6.5. Defenses to Claims of Infringement
6.5.1. Trademark Defenses
6.5.2. Copyright Defenses
6.5.3. Delay in Enforcing Intellectual Property Rights as a Bar to Relief
6.5.4. Potential Pitfalls of Overreaching
6.6. Damages
6.6.1. Violations of the Trademark Law
6.6.2. Counterfeiting
6.6.3. Violations of the Copyright Act
6.6.4. Violations of the Design Patent Act
6.6.5. Proving Damages
6.7. Summary of Key Points
7. Fashion Licensing / Barbara Kolsun
7.1. Introduction
7.2. What Is a License?
7.3. Why License?
7.4. Finding Licensing Opportunities: Licensing Agents
7.4.1. Licensing Agents
How Can They Help?
Fashion Law in Practice: Licensing by Entertainers and Celebrities
7.5. Negotiating a License
7.5.1. Preparation
7.5.2. Post-Preparation, Pre-Negotiation
Fashion Law in Practice: To Deal or Not to Deal?
7.6. Key Terms and Sample Clauses
7.6.1. Definitions
7.6.2. Grant of License/Rights Retained by Licensor
7.6.3. Additional Trademark Considerations
7.6.4. Term and Termination
7.6.5. Compensation
7.6.6. Currency/Audit
7.6.7. Design
7.6.8. Quality Control, Advertising, and Promotion Minimums
Contents note continued: Fashion Law in Practice: Is Costco Prestigious Enough?
7.6.9. Sales and Product Delivery Deadlines and Schedules
7.6.10. Representations and Warranties and Risk Controls
7.6.11. Indemnification/Insurance
7.6.12. Miscellaneous Terms
7.7. Negotiation and Drafting Tips
Fashion Law in Court: Gucci v. Guess
7.8. Bankruptcy Code and Trademarks
7.9. Product Liability Issues in Fashion Licenses
7.10. Summary of Key Points
8. Counterfeiting / Heather J. McDonald
8.1. Introduction
8.1.1. What Is Trademark Counterfeiting?
8.1.2. Development of U.S. Anticounterfeiting Legislation
8.1.3. "The Crime of the Twenty-First Century"
8.1.4. Identifying a Counterfeit: An Overview
8.1.5. Growing Problem and the Governmental Response
8.1.6. Not a Victimless Crime
8.1.7. Anticounterfeiting Today
8.2. Nature of the Counterfeiting Problem
8.3. Agents in the Effort
8.3.1. Management
8.3.2. Preliminary Action Plan
8.3.3. In-House Counsel
8.3.4. Outside Counsel
8.3.5. Federal Law Enforcement
8.3.6. Border Enforcement, the U.S. International Trade Commission, and ACTA
8.3.7. Private Investigators
8.3.8. Trade Organizations
8.4. Criminal Enforcement
8.4.1. Enforcement under Federal Criminal Statutes
8.4.2. Enforcement by State Criminal Statutes
8.5. Civil Enforcement
8.5.1. Civil Seizure Actions
Fashion Law in Practice: The Local Level: Counterfeiting and State Law Enforcement
8.5.2. Third-Party Liability Actions
8.5.3. Cease and Desist Letters
8.5.4. Foreign Enforcement
8.6. Enforcement on the Internet
8.6.1. Websites
Fashion Law in Court: Internet Service Providers Subject to Liability
8.6.2. Auction and "Listings" Sites
Fashion Law in Court: eBay: Limited Gains against a Major Counterfeiting Problem
8.7. Gray Market and the First-Sale Doctrine
8.8. Summary of Key Points
III. Commercial Operations and Expansion
9. Fashion Entrepreneurship: Starting and Developing the Business / Henry Welt
9.1. Introduction
9.2. Business Entity
9.2.1. Sole Proprietorship
9.2.2. Partnership
9.3. Forming a Corporation or LLC
9.3.1. Why Form an Entity?
9.3.2. Financing and Securities Laws
9.3.3. Corporation or LLC: How to Choose?
9.3.4. Which State?
9.3.5. Transfer Restrictions
9.4. Launching and Expanding the Business
9.4.1. Brand
9.4.2. Manufacturing the Products
9.4.3. Licensing
9.4.4. Distribution
9.4.5. Franchising
9.4.6. Other Sales Arrangements
9.4.7. Buying a Business
Fashion Law in Practice: Retail License or Franchise? The Case of Benetton
9.4.8. International Expansion
Fashion Law in Practice: Gizelle Starts a Business
9.5. Summary of Key Points
10. Fashion Finance / Raphael Russo
10.1. Introduction
10.1.1. Debt Financing
10.1.2. Equity Financing
10.2. Debt Financing: Key Concepts and Procedures
10.2.1. Asset-Based Lending
10.2.2. How Are Asset-Based Loans Structured?
10.2.3. Lender Control over Assets
10.2.4. Types of Asset-Based Lenders
10.2.5. Advantages of Asset-Based Loans
10.3. Factoring: An Essential Finance Tool for Fashion Companies
10.3.1. How Does Factoring Work?
10.3.2. Advantages of Factoring
Fashion Finance in Practice: CIT: A Liquidity Crisis in Factoring
10.4. Equity Financing
10.4.1. Private Equity Financing
10.4.2. Preferred Stock: Key Aspects
10.4.3. Voting and Governance Rights
10.4.4. Transfer Restrictions and Related Rights
10.4.5. Registration Rights
10.5. Going Public: The IPO Process
10.5.1. Advantages of Being a Public Company
10.5.2. Disadvantages of Being Public
10.5.3. Public Company Disclosure and Transparency
10.5.4. Financial Statements and Financial Data
10.5.5. Listing: NYSE vs. NASDAQ vs. Non-U.S. Exchange
10.5.6. Overview of the IPO Process
Fashion Finance in Practice: The JOBS Act: Changes to IPOs and Other Capital-Raising Transactions
10.5.7. Liability Considerations
Fashion Finance in Practice: SEC Investigations of Apparel Companies
10.6. Summary of Key Points
11. Selling and Buying: Commercial Agreements in Fashion / Donald L. Kreindler
11.1. Introduction
11.2. Sales Contract between the Fashion Company and the Retailer
11.2.1. UCC: Minimum Legal Provisions for Sales Transactions
Fashion Law in Court: Retailer Chargebacks: When 50 Percent Off Is Too Much
11.2.2. Form of Contract between the Fashion Company and the Retailer
Fashion Law in Practice: "Unconscionable": Contracts That Go Too Far
11.2.3. VCERP's Position on Key Terms of Vendor
Retailer Contracts
11.2.4. Putting the VCERP Provisions into Practice
11.3. Purchase of Goods: Recommended Terms and Conditions
11.3.1. Evolving Fabric and Apparel Sourcing Practices
11.3.2. Advantages of Having a Purchase Order with Appropriate Provisions
11.3.3. Key Provisions in the Purchase Order
11.4. Sales Representation Agreement
11.4.1. Authority of the Sales Representative
11.4.2. Compensation
11.5. Summary of Key Points
12. Employment Law Issues in Fashion / Lee Sporn
12.1. Introduction
12.2. Discrimination Law: An Overview
12.2.1. Federal Laws
Fashion Law in Court: Employment Discrimination Suits
Fashion Law in Court: Age Discrimination in Job Hiring
Fashion Law in Court: Sex Discrimination: Disparity in Pay and Denial of Promotion
Fashion Law in Court: Pregnancy Discrimination in Job Hiring
Fashion Law in Court: Stereotyping: Employer Standards of Attractiveness in Yanowitz v. L'Oreal USA, Inc.
12.2.2. State and Local Laws
12.3. Wage and Hour Laws
12.3.1. Fair Labor Standards Act (FLSA) and State Laws
12.3.2. Overtime and Job Classifications
12.3.3. Record-Keeping Requirements
12.3.4. Other Wage Laws of Concern
12.3.5. Employee Uniforms
Fashion Law in Court: Wearing the Company Uniform
12.3.6. Anti-Sweatshop Practices
Fashion Law in Court: Job Misclassification and Time-Keeping Violations
12.4. Other Federal Laws
12.4.1. Family and Medical Leave Act
12.4.2. Fair Credit Reporting Act
12.4.3. Occupational Safety and Health Act
12.5. Contingent Workforce (Independent Contractors)
12.6. Weight Regulation of Fashion Models: CFDA "Health Initiative"
12.7. Employment Agreements in the Fashion Industry
12.7.1. Nature of the Employment Relationship
12.7.2. Covenant Not to Compete
Fashion Law in the News: Designers Making Legal News
12.7.3. Other Commonly Used Restrictive Covenants
12.7.4. Arbitration
12.7.5. Choice of Law
12.7.6. Return of Property
12.7.7. Assignments and Successors
12.7.8. Severability
12.7.9. Merger and Modification Clause
12.8. Immigration Issues in the Fashion Industry
12.8.1. Foreign Nationals Employed in Fashion: Admission to the United States
12.8.2. General Non-Immigrant Options
12.8.3. H-lB Visa
12.8.4. Fashion Models
12.8.5. O-l Visa
12.9. Social Networking and Social Media
12.10. Summary of Key Points
13. Celebrities and Fashion Models: Endorsement and Promotion Agreements / Ted Max
13.1. Introduction
13.2. Negotiating Strategies and Procedures
13.2.1. Understand the Counterparty
13.2.2. Know and Stick to Deal Parameters
13.2.3. Put Everything in Writing
13.3. Important Deal Terms
13.3.1. Term, Option Periods, Termination, or Run-off Periods
13.3.2. Nature and Scope of Services Rendered
Fashion Law in Practice: Model Releases: Drafting Tips
13.3.3. Timing and Availability for Photo Shoot and Television Commercial
13.3.4. Territory
-What Is Best for the Brand?
13.3.5. Exclusivity of Services
13.3.6. SAC-AFTRA and Union Issues
-New Developments
Fashion Law in Practice: Models Who Are Minors: Contract Issues
13.3.7. New York Labor Laws and Modeling Services
13.4. Summary of Key Points
14. Marketing, Advertising, and Promotion / Antonio Borrelli
14.1. Introduction
14.2. What Constitutes Advertising?
14.3. Engaging Creative Personnel to Create Advertising
Fashion Law in Practice: Here's Litigating at You, Kid: Pushing the Line between Editorial and Commercial
14.4. Negotiating Advertising Contracts: Key Provisions
14.4.1. Ownership
14.4.2. Scope of Use
14.4.3. Fee; No Injunctive Relief
14.4.4. Vendor Persona Rights
14.4.5. Vendor Noncompete/Exclusivity
14.4.6. Vendor Confidentiality Obligation
14.4.7. No Obligation to Use Vendor Work, Product, or Services
14.4.8. Representations and Warranties, Indemnities
14.4.9. Insurance
14.5. Talent/Model/Spokesperson Contracts: Key Issues and Clauses
14.5.1. Termination Issues: Morals Clauses and Changes in Appearance
14.5.2. Testimonials and Endorsements
14.6. Hiring Minors
Fashion Law in Practice: When Talent Behaves Badly
14.7. Creating and Clearing Advertising
14.7.1. To Own or License Content? Key Decision Factors
14.7.2. Ownership of the Content
14.7.3. Licensing Content
14.7.4. Photography
14.7.5. Licensing Music
14.8. Clearance of Third-Party Materials in Advertising
14.8.1. Props
Fashion Law in Court: Props Inspired by Famous Marks: Dilution Slam Dunk
14.8.2. Buildings and Other Locations
14.8.3. Names, Images, and Identifying Personal Traits
Contents note continued: 14.9. Regulatory Issues in Fashion Advertising
14.9.1. What Is an Advertising Claim?
14.9.2. Performance Demonstrations
14.9.3. Endorsements and Testimonials
14.10. Specific Advertising Claims Relevant to Fashion
14.10.1. Green Claims
14.10.2. "Made in the USA"
14.10.3. Fur, Textile, and Wool Advertising
14.11. FTC Online Advertising Guidelines
14.12. Summary of Key Points
-Advertising Clearance Checklist
15. Retail Leasing for Fashion / Lee Sporn
15.1. Introduction
15.2. Leasing Team
15.3. Site Selection and Lease Negotiation
15.4. Negotiating Lease Provisions
15.4.1. Term
15.4.2. Use Clauses
15.4.3. Premises
15.4.4. Rent
15.4.5. Radius
15.4.6. Insurance
15.4.7. Tenant's Construction Allowance
15.5. Anticipating Difficulties: Common Pitfalls and Areas of Dispute
15.5.1. Sales Volume Termination Rights
15.5.2. Co-Tenancy Rights
15.5.3. Landlord Default Remedies
15.5.4. Assignment and Sublease Rights
15.6. Summary of Key Points
IV. International Aspects
16. Global Sourcing and International Trade / Guillermo C. Jimenez
16.1. Introduction
16.1.1. CMT Sourcing
16.1.2. Full-Package Sourcing
16.1.3. Private Brand Importers
16.1.4. Sourcing Intermediaries: The Dominance of Li & Fung
16.1.5. Responsible Sourcing: Human Rights and Environmentalism
Fashion Law in the News: Catastrophe in Bangladesh and Pakistan: The Apparel Industry Responds
16.2. International Trade Transaction: Export-Import Concepts
16.2.1. Essential International Commercial Documents
16.2.2. Managing Risk with Incoterms: FOB, CIF, and DDP (or LDP)
16.2.3. International Payment Methods
16.2.4. Role of International Arbitration
16.3. Summary of Key Points
17. Import and Customs Issues in Fashion / Amanda M. Simpson
17.1. Introduction
17.2. Import Process
17.2.1. Entry Documentation
17.2.2. Classification
17.2.3. Valuation
17.2.4. First Sale Transactions
17.2.5. Valueless or Damaged Goods
17.2.6. Country of Origin
17.2.7. Marking Requirements for Apparel
17.2.8. U.S. Fish and Wildlife Requirements for Apparel
Fashion Law in Court: Violations of CITES Can Be Costly
17.2.9. Entry of Commercial Samples
17.3. Administrative Processes
17.3.1. Ruling Requests
17.3.2. Liquidation and Protests
17.3.3. CBP Form 28
-Requests for Information
17.3.4. CBP Form 29
-Notice of Action
17.4. Litigation
17.4.1. United States Court of International Trade
17.4.2. United States Court of Appeals for Federal Circuit
17.5. Penalties for Violating Customs Laws
17.5.1. Seizure and Forfeiture
17.5.2. Liquidated Damages
17.5.3. Criminal Sanctions
17.6. Customs Audits
17.7. Record-Keeping Requirements
17.8. Customs-Trade Program Against Terrorism (C-TPAT)
17.9. Foreign Manufacturing Issues for Importers
17.10. Intellectual Property, Trademarks, and Importation
17.11. Summary of Key Points
18. International Development of the Fashion Business / Michael F. Colosi
18.1. Introduction
18.2. Choosing the Right Partner
18.2.1. Expertise and Track Record in the Foreign Market
Fashion Law in Practice: L.L. Bean's Challenge in Ensuring Its Hallmark Customer Service Survives Foreign Expansion
18.2.2. Financial Strength
18.3. Preparation
18.3.1. Choosing a Trademark Wisely
18.3.2. Trademark Rights Are Territorial
18.3.3. Design Protection Law in Different Jurisdictions
18.3.4. Knowing the Appeal of Products to Local Tastes and Needs
18.4. Types of Relationships
18.4.1. License Agreement
Fashion Law in Practice: L.L. Bean's Expansion into Japan Was Fueled by a Willingness to Adapt
18.4.2. Distribution Agreement
Fashion Law in Practice: Talbots Refines Its Product Offerings to Adapt to Japanese Notions of Quality
18.4.3. Franchise Agreement
18.4.4. Agency/Sales Representative Agreement
18.4.5. Joint Venture
18.5. Considerations in Negotiating and Drafting an International Deal
18.5.1. Rights Granted
18.5.2. Design Process
18.5.3. Retail Rights
Fashion Law in Practice: Shanghai Tang's U.S. Retail Presence Creates Unmanageable Burdens
18.5.4. Monetary Allowances for Visits to a Territory
18.5.5. Pricing Decisions
18.5.6. Advertising
Fashion Law in the News: Child Labor Results in a Public Relations Nightmare for Gap
18.5.7. Factory Compliance with Human Rights Standards
18.6. Summary of Key Points
19. International Fashion Law: Brand Protection and IP Law in Key Fashion Markets / Victoria White
19.1. Introduction
19.2. Country-Specific IP Systems
19.3. Madrid System and Madrid Protocol
19.4. National Branding Strategies
19.4.1. Development of Local Brands/Sub-Brands
19.4.2. Design Patents and Three-Dimensional Trademarks
19.4.3. Harmonization of Trademark and Domain Name Portfolios
19.4.4. Compliance with Online Advertising Requirements
19.4.5. Social Media Policy
19.4.6. Local Partner Relations
19.4.7. Compliance with Local Consumer Protection Regulations
19.4.8. Compliance with Data Privacy Rules
19.5. Fashion Law in Key International Markets
19.5.1. Key Legal Issues for Fashion Companies in China
Fashion Law in Practice: Hermes Trademark Frustration in China
19.5.2. Key Legal Issues for Fashion Companies in Italy
Fashion Law in Practice: Infringement of Armani Trademark in Italy
19.5.3. Key Legal Issues for Fashion Companies in Japan
Fashion Law in Practice: Fred Perry Trademark Infringement by Parallel Imports
19.5.4. Key Legal Issues for Fashion Companies in Germany
Fashion Law in Practice: Kelly Bag and Birkin Bag: Unfair Competition Law
19.5.5. Key Legal Issues for Fashion Companies in Korea
Fashion Law in Practice: Victoria's Secret Trademark Protection in Korea
19.5.6. Key Legal Issues for Fashion Companies in the United Kingdom
Fashion Law in Practice: Vivienne Westwood's Enforcement Success in Patents County Court
19.5.7. Key Legal Issues for Fashion Companies in France
Fashion Law in Practice: Louboutin v. Zara Trademark Claims
19.5.8. Key Legal Issues for Fashion Companies in India
Fashion Law in Practice: Gap, Old Navy, and Banana Republic Trademark Case
19.6. Summary of Key Points.