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Bibliographic Record Display

• Title:Advertising and marketing law in Canada / Brenda Pritchard, Susan Vogt, Daniel Cole.
  
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• Author/Creator:Pritchard, Brenda L., author.
  
• Other Contributors/Collections:Vogt, Susan, 1953- author.
  Cole, Daniel (Lawyer), author.
  Association of Canadian Advertisers, sponsoring body.
  
• Published/Created:Toronto, Ontario : LexisNexis Canada, 2019.
  

• Holdings

  Holdings Record Display

  • Location: c.1  Temporarily shelved at LAW LIBRARY reference room (level 2)Where is this?
    
  • Call Number: KE1610 .P75 2019
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Advertising laws--Canada.
  Marketing--Law and legislation--Canada.
  
• Edition:Sixth edition.
  
• Description:xxxvi, 481 pages : illustrations ; 23 cm
  
• Notes:"ACA Driving Marketing Success."
  Includes bibliographical references and index.
  
• ISBN:9780433502395 (paperback)
  0433502398 (paperback)
  
• Contents:Principles of advertising and marketing law
  False or misleading advertising
  Substantiating advertising claims : what you need and when you need it
  Price and credit advertising
  Social media
  Green marketing
  Contests
  Advertising to children
  Packaging and labelling
  Drugs and natural health products
  Cosmetics
  Food advertising
  Alcohol and automotive
  Trade-marks and other intellectual property brand protection strategies
  Advertising and music licensing
  Competition law issues
  Talent negotiation and union issues
  Privacy law in Canada
  Uniquely Quebec issues
  Canadiana issues
  Misappropriation of personality
  Do they really like it? Misleading product and consumer reviews and use of influencers.