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    Persuasive legal writing : a storytelling approach / Camille Lamar Campbell, Professor of Law, Nova Southeastern University, Shepard Broad College of Law, Olympia R. Duhart, Professor of Law, Director of Legal Research & Writing, Nova Southeastern University, Shepard Broad College of Law.

    • Title:Persuasive legal writing : a storytelling approach / Camille Lamar Campbell, Professor of Law, Nova Southeastern University, Shepard Broad College of Law, Olympia R. Duhart, Professor of Law, Director of Legal Research & Writing, Nova Southeastern University, Shepard Broad College of Law.
    •    
    • Author/Creator:Campbell, Camille Lamar, author.
    • Other Contributors/Collections:Duhart, Olympia, author.
    • Published/Created:New York : Wolters Kluwer, [2017]
    • Holdings

       
    • Library of Congress Subjects:Legal composition--Study and teaching--United States.
    • Description:xxi, 323 pages : illustrations ; 26 cm
    • Series:Aspen coursebook series.
    • Summary:"Persuasive Writing: A Storytelling Approach teaches students how to write effective motion briefs, and other types of non-adversarial persuasive writing by threading a narrative or storytelling theme throughout the entire text. This text endorses a three-stage framework processing, packaging and revising for integrating storytelling into any type of persuasive writing and is premised on the theory that Legal Storytelling is the most effective backdrop for effective advocacy. Organized to make the material accessible and highlight the intuitive nature of legal storytelling, this text will give the novice legal writer several resources to engage with the legal storytelling process." -- Amazon website.
    • Notes:Includes bibliographical references and index.
    • ISBN:9781454827023 paperback
      1454827025 paperback
    • Contents:Machine generated contents note: ch. 1 Introduction To Legal Storytelling
      Why Stories Engage Readers
      Legal Storytelling Defined
      Processing, Packaging, and Revising: A Three-Step Approach to Legal Storytelling
      ch. 2 Transitioning From Objective Writing To Legal Storytelling
      ch. 2.1 Objective Writing vs. Legal Storytelling
      Unique Point of View
      Carefully Crafted Arguments
      Unifying Theory and Theme
      Reader-Friendly Formatting Features
      Cognitive Corner: Reflections on the Differences Between Objective and Persuasive Writing
      ch. 2.2 Modifying Commonly Used Mnemonic Devices for Legal Storytelling
      Mnemonic Devices in Legal Storytelling
      Objective vs. Persuasive CREAC: An Example
      Distinction #1: Headings
      Distinction #2: Soft-Sell Persuasive Techniques
      Distinction #3: Assertions and Preemptive Selection Strategies
      Distinction #4: Policy-Based Reasoning
      Distinction #5: The Final Conclusion
      ch. 3 Brainstorming Legal Arguments: Assembling The Story's Building Blocks
      Role of Argument in Legal Storytelling
      Arguments and Core Societal Values
      Logos Arguments
      Pathos and Ethos Arguments
      Two Basic Components of a Legal Argument
      Brainstorming Arguments
      Develop Empathy
      Identify Core Societal Values
      Miscellaneous Brainstorming Tips
      Streamlining Arguments
      Geopolitical Influences
      Client's Facts
      ch. 4 Developing A Theory And Theme: Creating The Story's Framework
      Theory and Theme Defined
      Theory
      Theme
      Transforming the Client's Dilemma into a Story: Developing a Theory and Theme
      Unify Arguments with a Case Theory
      Capture the Theory's Essence in a Theme
      Quotes
      Six-Word Stories
      Focus Groups
      Intermission #1: Moving from Processing to Packaging
      ch. 5 Creating Ethos Through Document Design: Clearing A Path For The Judge
      Ethos-Generating Navigational Tools
      Tables of Contents
      Headings
      Basic Heading Types
      Impact Headings
      Impact Heading Drafting Tips
      Hyperlinks
      Ethos-Generating Design Principles
      Font
      Whitespace
      Charts, Graphs, and Pictures
      ch. 6 Showcasing The Theory And Theme: Drafting Introductions And Conclusions
      Presenting a Snapshot of the Client's Story
      Introduction Drafting Tips
      Sample Introductions
      Introduction Checklist
      Asking for the Client's Desired Resolution
      Conclusion Drafting Tips
      Sample Conclusion
      Conclusion Checklist
      Cognitive Corner: Introductions and Conclusions
      ch. 7 Harnessing The Power Of Suggestion: Drafting The Statement Of Facts
      ch. 7.1 Three-Step Process for Crafting the Statement of Facts
      Develop the Emerging Story
      Cast the Client's Character
      Cast Secondary Characters
      Select a Point of View, and Characterize the Conflict
      Focus on Facts, Not Opinions
      Include the Right Mix of Facts
      ch. 7.2 Soft-Sell Persuasive Techniques in the Statement of Facts
      Plot Headings
      Accentuation
      Be Flexible
      Be Strategic
      Repeat Key Facts
      Highlight Absences
      Be Detailed
      Executive Summaries
      Story Words
      Depict the Client's Character
      Show, Don't Tell
      Bonus Materials "A Little Something Extra"
      Tips to Jump-Start the Writing Process
      Organize the Facts
      Generate Story Words
      Draft Plot Headings First
      Avoid Duplicative Party Designations
      Pull Out That Highlighter
      Check the Story's Sound
      ch. 8 Substantiating The Client's Desired Resolution: The Argument Section
      ch. 8.1 Outlining the Client's Desired Resolution: Drafting Effective Point Headings
      Point Headings as Ethos-Generating Navigational Tools
      Point Heading Basics
      Drafting Persuasive Point Headings
      Make Smart Organizational Decisions
      Use a Drafting Template and the PACC Mnemonic Device
      Eliminate Redundancies
      Eliminate Excessive Detail
      ch. 8.2 Using Roadmaps to Streamline Multipart Arguments
      Roadmap Placement and Function
      Arguments Requiring Multiple Roadmaps
      ch. 8.3 Persuasively Identifying and Explaining the Status Quo
      Soft-Sell Persuasive Techniques for Identifying the Status Quo
      Persuasively Identifying the Status Quo: A Three-Step Drafting Process
      Start Objectively and Use the Theory and Theme
      Test for Accuracy and Tone
      Persuasive Explanations of the Status Quo
      Assertions Highlighting the Theory and Theme
      Preemptive Selection Strategies
      Strategic Use of Case Illustrations and Explanatory Parentheticals
      Utilize Soft-Sell Persuasive Techniques
      ch. 8.4 Persuasively Articulating the Conflict and Desired Resolution
      Make Smart Structural Decisions
      Substantiate the Desired Resolution
      Select Appropriate Reasoning Tools
      Effectively Use Policy-Based Reasoning
      Decide If You Need a Counterargument
      Persuasive Techniques Comparison Chart
      ch. 9 Storytelling At The Appellate Level: Understanding The Difference Between Trial And Appellate Briefs
      Commonalities
      Understanding the Appellate Process: Standards of Review
      Understanding the Key Differences Between Trial and Appellate Briefs
      Subparagraph (1)-Corporate Disclosure Statement
      Subparagraph (2)-Table of Contents
      Subparagraph (3)-Table of Authorities
      Subparagraph (4)-Jurisdictional Statement
      Subparagraph (5)-Statement of the Issue Presented for Review
      Subparagraph (7)-Summary of the Argument
      Subparagraph (10)-Certificate of Compliance
      One More Thing
      Cognitive Corner: Appellate Briefs
      Intermission #2: Moving from Packaging to Revising
      ch. 10 Delivering A Cohesive Story Through Strong Editing: Hands-On Tips For Large-Scale And Small-Scale Revisions
      Editing Is Essential to Any Good Story
      Emotional Side of Editing
      Professional Costs of Not Editing
      Best Practices for Editing
      Checklists and Self-Assessment
      Substantive Example
      Style Example
      Personalized Example
      Special Pointers to Boost the Power of Persuasion
      Reduce Nominalizations
      Don't Be So Intense!
      Cut, Cut, and Cut again
      Cognitive Corner: Editing
      ch. 11 Organizing, Practicing, And Delivering An Effective Oral Argument To Sell Your Story
      Oral Arguments at a Glance
      Basics
      What to Expect
      Organizing Your Argument
      Integration of Theme
      Notebooks and Folders
      Practicing Your Argument
      Delivering Your Argument
      Forensics
      Eyes Have It
      Listen Up
      Voice Control
      Questions, Anyone?
      Most Common Mistakes
      "I can wing it!"
      "I wrote a good brief, so I will just take it up and read that!"
      "I am going to win by showing everyone I'm smarter than the judge!"
      Final Tips
      Look the Part
      Relax
      Be You
      Have Fun
      Cognitive Corner: Oral Argument
      ch. 12 Managing The Story: Developing Effective Time Management Skills
      Importance of Time Management
      Effective Time Management Strategies
      Strategy #1: Make a Written Plan
      Determine the Net Completion Time
      Break the Assignment into Intermediate Tasks
      Devise a Strategy for Completing Intermediate Tasks
      Strategy #2: Develop an Accountability System
      Strategy #3: Visualize the Finish Line
      ch. 13 Modifying The Story For The Workplace: Guidelines For Strong Letters And Professional E-Mails
      What's Your Motivation?
      Demand Letter
      E-mails in the Workplace
      Cover Letters
      Couple of Caveats
      Take Time to Edit with Human Eyes
      Forever Is a Long, Long Time
      You Are Still a Professional
      Cognitive Corner: Letters and E-mails
      Sample 1: Sample Motion Brief in Opposition to Summary Judgment
      Sample 2: Sample Motion Brief in Support of Motion for Summary Judgment
      Appendix A: CREAC for Beginners: A Guide to Understanding the Mnemonic
      Appendix B: Side-by-Side Objective and Persuasive CREAC Comparison
      Appendix C: Side-by-Side Introduction Comparison
      Appendix D: Side-by-Side Statement of Facts Comparison
      Appendix E: Side-by-Side Status Quo Comparison
      Appendix F: Side-by-Side Policy Argument Comparison
      Appendix G: Sample Oral Argument Openings
      Purpose
      Audience
      Global Audience
      Tone
      Exercises
      Memos
      E-mail
      Checklist: Evaluating a Memo or E-mail
      Text Messages
      Checklist: Evaluating a Work-Related Text Message
      Business Letters
      Format
      Checklist: Evaluating a Business Letter
      Exercises
      Principles of Effective Visuals
      Tables
      Graphs
      Line Graphs
      Bar Graphs
      Charts
      Flow Charts
      Organizational Charts
      Gantt Charts
      Circle Charts
      Illustrations
      Photographs
      Drawings
      Diagrams
      Checklist: Evaluating a Visual
      Exercises
      Page Design
      Report Formats: Memo, Letter, and Booklet
      Types of Reports
      Incident Report
      Recommendation Report
      Progress Report
      Travel Report
      Checklist: Evaluating a Memo Report
      Exercises
      Checklist: Evaluating a Letter Report
      Checklist: Evaluating a Booklet Report
      Types of Summaries: Descriptive, Informative, and Evaluative
      Summarizing Written Sources
      Summarizing Oral Sources
      Checklist: Evaluating a Summary
      Exercises
      Fliers
      Checklist: Evaluating a Flier
      Brochures
      Checklist: Evaluating a Brochure
      Newsletters
      Checklist: Evaluating a Newsletter
      Web Sites
      Checklist: Evaluating a Web Site
      Exercises
      Instructions
      Procedure Descriptions
      Avoiding Liability
      Checklist: Evaluating Instructions and Procedure Descriptions
      Exercises
      Job Search
      Application Letter
      Resume
      Traditional Resume
      Scannable Resume
      Contents note continued: Interview
      Follow-Up
      Checklist: Evaluating an Application Letter, Resume, and Follow-Up
      Exercises
      Preparation
      Preliminaries
      Rehearsal
      Delivery
      Introductions and Conclusions
      Vocal Factors
      Physical Factors
      Eye Contact
      Presentation Aids
      Enthusiasm
      Evaluation of a Presentation
      Checklist: Evaluating a Public Speaker
      Exercises
      Solicited Proposals
      Unsolicited Proposals
      Internal and External Proposals
      Formats of Proposals
      Objectives of Proposals
      Checklist: Evaluating a Proposal
      Exercises
      Identification and Evaluation of Sources
      Books
      Magazines
      Newspapers
      Academic Journals
      Web Sites
      Integration of Sources
      Summary
      Paraphrase
      Quotation
      Report Format
      Transmittal Document
      Title Page
      Abstract
      Table of Contents
      List of Illustrations
      Glossary
      Text
      Visuals
      Pagination
      Collaboration
      Documentation
      Bibliography
      Parenthetical Citations
      Checklist: Evaluating a Long Report
      Exercises.
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