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• Title:Publicity rights and image : exploitation and legal control / Gillian Black.
  
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• Author/Creator:Black, Gillian.
  
• Published/Created:Oxford ; Portland, Or. : Hart, 2011.
  

• Holdings

  Holdings Record Display

  • Location:LAW LIBRARY (level 3)Where is this?
    
  • Call Number: K4240 .B63 2011
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Publicity (Law)
  Personality (Law)
  Privacy, Right of.
  Mass media and publicity--Law and legislation.
  
• Description:xx, 223 p. ; 24 cm.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9781849460545 (hbk.)
  
• Contents:Machine generated contents note: 1. Power of Image: Introducing Publicity Rights
  I. Introduction
  II. Tracing the Development of Publicity Practice
  III. Scope of this Project
  pt. I Understanding Publicity: Theory and Practice
  2. Theory of Image and Publicity Rights
  I. Legal Landscape
  II. `Publicity as Property' Approach
  III. Publicity as a Subset of Personality Rights
  IV. Appropriation of Personality
  A. Appropriation of Personality
  B. Character Merchandising
  V. Fourth Way. Privacy and Publicity
  VI. Cross-Overs and Conclusions
  3. Exploitation of Image and Publicity
  I. Introduction
  II. Dual Classification Part 1: The Use Approach
  A. Examining Publicity Uses
  B. Tripartite Classification of Uses
  C. Paradigm Publicity Use Cases
  D. Authorised and Unauthorised Use
  III. Dual Classification Part 2: The Subject Matter Approach
  A. Identifying the Subject Matter
  B. Underlying Element: Reputation
  IV. Analysis of Contracts for Publicity Exploitation
  V. Conclusion
  4. Privacy as a Basis for Protecting Publicity Rights
  I. Introduction
  II. Right to Privacy in the UK
  A. Introduction
  B. Breach of Confidence
  C. Reasonable Expectation of Privacy
  D. Freedom of Expression
  E. Summary
  III. Publicity as a Privacy Right
  A. Introduction
  B. Need for a Confidential Relationship or a Reasonable Expectation of Privacy
  C. Private Information: Invasion versus Dissemination
  D. Defences to Privacy Infringements
  E. Positive Exploitation
  i. Waiving the Right to Privacy
  F. Exploiting Publicity by Licensing a Privacy Right: Douglas v Hello!
  IV. Conclusion
  pt. II Justifying Publicity Rights
  5. Justifying Publicity Rights: Setting the Scene
  I. Introduction
  II. Benefits and Harms: Identifying the Interests at Stake
  A. Dual Interests in Publicity Literature
  B. Dual Interests in Publicity Practice
  C. Economic and Dignitarian Interests in Other Areas of Law
  D. Dignitarian and Economic Interests: Mutually Exclusive or Mutually Compatible?
  III. Accepting Three Rebuttals of Publicity Rights
  6. Order, Autonomy and Efficiency: Justifying a Right of Publicity
  I. Advancing Justifications for Publicity Rights
  II. Ordering the Chaos
  III. Dignitarian Rationale for Publicity
  A. Autonomy and Dignity
  B. Significance of Image for Autonomy
  C. Autonomy and Dignity in the Context of Publicity
  D. Denial of Autonomy and Dignity in Publicity
  E. Autonomy and Dignity in the Economic Interest
  F. Waiver of Autonomy and Dignity in Persona?
  G. Summary
  IV. Economic Rationale for Publicity
  A. Economic Efficiency
  B. Identifying the Social Asset
  C. Over-Consumption of Persona Leading to Tragedy?
  D. Allowing Net Positive Externalities
  E. Maximising Efficiency through a Balance of Rights
  F. Summary
  V. Two Further Objections Considered
  A. Argument from Free-Riding
  B. Argument from Wealth Distribution
  VI. Alternative Question
  VII. Conclusion
  7. Competing Interests
  I. Introduction
  II. Freedom of Expression
  III. Creative and Communicative Use
  IV. Conclusion
  8. Nature of Publicity Rights
  I. Introduction
  II. Identifying the Individual
  III. Inalienability and the Property Status of Publicity
  IV. Publicity as a Monopoly
  V. Likelihood of Legislation
  VI. Conclusion
  pt. III Shaping Publicity Rights
  9. Scope of Publicity Rights: Formation, Duration and Transfer
  I. Introduction
  II. Formalities
  A. Labour or Creativity
  B. Registration
  III. Duration
  A. Introduction
  B. Duration in Life
  C. Post Mortem Duration
  IV. Transmission and Transferability
  A. Transfer of the Right in Life: Assignation and Licensing
  B. Transmission of the Right Post Mortem
  10. Permitted Uses of Persona
  I. Introduction
  II. Private Use
  III. Freedom of Expression
  IV. Public Policy
  V. Public Interest
  VI. Fair Dealing
  VII. Parody
  VIII. Other Possible Permitted Uses
  11. Remedies for Breach of Publicity Rights
  I. Introduction
  II. Preventing Unauthorised Use
  III. Redressing Unauthorised Use: Damages
  A. Introduction
  B. Notional Licence Fee
  C. Additional Damages
  D. Account of Profits
  E. Calculation of the Award
  F. Windfalls
  IV. Other Disposals
  V. Remedies for Authorised Users
  12. Conclusion.