Holdings Information

Bibliographic Record Display

• Title:America's ad icons / produced by Jaffe Productions for TLC.
  
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• Other Contributors/Collections:Romano, Rino.
  Jaffe, Bob.
  Collins, Rocky.
  Jaffe Productions.
  Learning Channel (Firm)
  Discovery Communications, Inc.
  Films for the Humanities (Firm)
  
• Published/Created:Princeton, NJ : Films for the Humanities & Sciences, 2004.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY audiovisual Where is this?
    
  • Call Number: HF6161.B4 A44 2004 dvd
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Advertising--Brand name products--United States.
  Branding (Marketing)
  Brand name products--United States.
  Imagery (Psychology)
  Advertising--United States--Psychological aspects.
  Marketing--United States--Psychological aspects.
  
• Description:1 videodisc (51 min.) : sd., col. with b&w sequences ; 4 3/4 in.
  
• Series:Discovery Channel University.
  
• Terms governing use:Restrictions: Site license - UBC faculty, staff and students only
  
• Credits:Executive producer, Bob Jaffe ; producer, Rocky Collins.
  
• Cast:Narrator: Rino Romano.
  
• Summary:This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Many commercial clips are also included.
  
• Notes:Videodisc release of the 2001 production by Discovery Communications, Inc. that was aired on TLC (The Learning Channel).
  DVD video.