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Bibliographic Record Display

• Title:The Financial Times essential guide to business writing : how to write to engage, persuade and sell / Ian Atkinson.
  
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• Variant Title:Essential guide to business writing
  
• Author/Creator:Atkinson, Ian.
  
• Published/Created:Harlow, England : Pearson, ©2012.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5718.3 .A85 2012
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Business writing.
  
• Description:vi, 176 pages ; 22 cm
  
• Series:Financial times essential guides.
  
• Summary:Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
  
• Notes:Includes index.
  
• ISBN:9780273761136 (pbk.)
  0273761137 (pbk.)
  
• Contents:Machine generated contents note: pt. 1 Planning
  1. Powerful business writing: Your objective
  2. Proposition: The thin end of your wedge
  3. Content: Interrogation & insight
  4. Context: Audience & medium
  5. Concept: Bringing your story to life
  6. Essential Plan checklist
  pt. 2 Doing
  7. Punctuation, grammar & usage
  8. How to harness style & structure
  9. How to craft that draft
  10. How to win hearts & minds
  11. How to be utterly fascinating
  12. How to be irresistibly persuasive
  13. Twenty-five quick wins
  14. Essential Do checklist
  pt. 3 Reviewing
  15. Perfect, prune & polish
  16. Giving & getting feedback
  17. Getting better
  18. Essential Review checklist.