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Bibliographic Record Display

• Title:Exploring the rise of fandom in contemporary consumer culture / Cheng Lu Wang, editor.
  
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• Other Contributors/Collections:Wang, Chenglu, editor.
  
• Published/Created:Hershey : Business Science Reference, [2017]
  ©2018
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HF5415.32 .E97 2017
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Brand loyalty.
  Consumer behavior.
  Branding (Marketing)
  
• Description:xxi, 300 pages : illiustrations, charts ; 29 cm
  
• Summary:"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- Provided by publisher.
  
• Notes:"Premier reference source."
  Includes bibliographical references and index.
  
• ISBN:9781522532200 (hardcover)
  152253220X (hardcover)
  9781522532217 (ebook)
  
• Contents:Machine generated contents note: ch. 1 Segmenting Fan Communities: Toward a Taxonomy for Researchers and Industry / Jamie Murphy
  ch. 2 Fans and Brands: Delineating Between Fandoms, Brand Communities, and Brand Publics / Catherine A. Armstrong Soule
  ch. 3 Hero Who Never Dies: Steve Jobs in His Fans' Minds / Wei Hao
  ch. 4 Passion That Unites Us All: The Culture and Consumption of Sports Fans / James J. Zhang
  ch. 5 Those Who Rarely Attend Alone: Tribal Sport Fans / Maria do Carmo Leal
  ch. 6 I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams / Timothy D. Ryan
  ch. 7 Building the Force: Enacting Fan Brand Community Through the Star Wars BB-8 Droid Builders Club / Alison B. Shields
  ch. 8 Charging Fandom in the Digital Age: The Rise of Social Media / Shuojia Guo
  ch. 9 Diversity of Fans on Social Media: The Case of Entertainment Celebrity in China / Ke Zhang
  ch. 10 Brand Pathologies: "Monstrous" Fan Relationships and the Media Brand "Twilight" / Hope Jensen Schau
  ch. 11 "Thy Kingdom Come, Thy Will Be Done": Attaining Divine Transcendence Through Brand Fandom, Evidence From India / Juhi Gahlot Sarkar
  ch. 12 Working Behind Playing: Tamed Fan Labour and Its Stabilizing Function in the Chinese Mobile Gaming Fan Community / Boris Pun Lok Fai
  ch. 13 Living in a Virtual Reality: Anime and Manga Fandom / Chengyan Zeng.