Holdings Information

Bibliographic Record Display

• Title:Absolute essentials of marketing research / Bonita M. Kolb.
  
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• Author/Creator:Kolb, Bonita M.
  
• Other Contributors/Collections:Taylor & Francis eBooks EBA
  
• Published/Created:Abingdon, Oxon ; New York, NY : Routledge, 2022.
  

• Holdings

  Holdings Record Display

  • Location:ONLINEWhere is this?
    
  • Call Number: HF5415.2
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Marketing research.
  
• Subject(s):Electronic books.
  
• Description:1 online resource
  
• Terms governing use:Access may be restricted to institutions with a site license.
  
• Summary:"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module"-- Provided by publisher.
  
• Notes:Includes bibliographical references and index.
  Description based on print version record and CIP data provided by publisher.
  
• ISBN:9781000523348
  9781003165194
  9780367760335
  9780367760342