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• Title:How to write great business cases / Karin Schnarr, Meredith J. Woodwark.
  
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• Author/Creator:Schnarr, Karin, author.
  
• Other Contributors/Collections:Woodwark, Meredith J., author.
  Elgaronline Elgar Business and Management 2023.
  
• Published/Created:Cheltenham, UK ; Northampton, Massachusetts : Edward Elgar Publishing, [2023]
  

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  Holdings Record Display

  • Location:ONLINEWhere is this?
    
  • Call Number: HF1008
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Business--Case studies.
  Business writing.
  
• Subject(s):Electronic books.
  
• Description:1 online resource ( xiii, 171 pages) : illustrations.
  
• Series:ARCO "how to" guides.
  
• Notes:Includes bibliographical references and index.
  Description based on online resource; title from digital title page (viewed on August 17, 2023).
  
• ISBN:9781803920658 electronic book
  1803920653 electronic book
  9781803920641 hardcover
  
• Contents:Foreword
  1. Why write a business case?
  2. What makes a case interesting?
  3. Determining the type of case to write
  4. How to get started writing your case
  5. How to research your primary data case
  6. How to research your secondary data case
  7. The case writing process
  8. Writing the accompanying instructor's manual or teaching note to your case
  9. Testing your case
  10. Special types of cases
  11. How to get your case published
  12. Last words on writing cases
  Appendix: Case resources
  References
  Index.