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    Managing corporate social responsibility in action : talking, doing and measuring / edited by Frank den Hond, Frank G.A. de Bakker, Peter Neergaard.

    • Title:Managing corporate social responsibility in action : talking, doing and measuring / edited by Frank den Hond, Frank G.A. de Bakker, Peter Neergaard.
    •    
    • Other Contributors/Collections:Hond, Frank den.
      Bakker, Frank G. A. de.
      Neergaard, Peter.
    • Published/Created:Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ©2007.
    • Holdings

       
    • Library of Congress Subjects:Social responsibility of business.
      Industrial management.
    • Description:x, 265 p. : ill. ; 24 cm.
    • Series:Corporate social responsibility series.
    • Notes:Includes bibliographical references (pages [227]-257) and index.
    • ISBN:9780754647218 (alk. paper)
      0754647218 (alk. paper)
    • Contents:1. Introduction to managing corporate social responsibility in action : talking, doing and measuring / Frank den Bond, Frank G. A. de Bakker and Peter Neergaard
      2. making of meaning in the media : the case of corporate social responsibility in the Financial Times / Helena Buhr and Maria Grafstrom
      3. commercialization of CSR : consultants selling responsibility / Karolina Windell
      4. Tracing the evolution of corporate discourse on corporate social responsibility : a longitudinal, lexicological study frank / G. A. de Bakker, Claes Ohlsson, Frank den Hond, Stefan Tengblad and Marie-France B. Turcotte
      5. bottom line of CSR : a different view / Esben Rahbek Pedersen and Peter Neergaard
      6. Lost in translation : the case of Skandia's 'ideas for life' / Pauline Gothberg
      7. 'What about me?' : the importance of understanding the perspective of non-managerial employees in research on corporate citizenship / Elliot Wood
      8. Exporting knowledge and values : a discussion of managerial challenges when attempting to diffuse CSR across company and national borders / Eirik J. Irgens and Harald Ness
      9. development of a CSR industry : legitimacy and feasibility as the two pillars of the institutionalization process / Aurelien Acquier and Franck Aggeri
      10. Marketing corporate social responsibility in a national context : the case of social rating agencies in France / Philippe Zarlowski
      11. Superimposition or continuity? : corporate social responsibility in non-profit organizations / Paolo Rossi
      12. Managing corporate social responsibility in action : reconciling rhetorical harmony and practical dissonance / Frank den Hond, Frank G. A. de Bakker, Peter Neergaard and Jean-Pascal Gond.
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