Holdings Information

Bibliographic Record Display

• Title:The design of business : why design thinking is the next competitive advantage / Roger Martin.
  
•    
• Author/Creator:Martin, Roger L.
  
• Published/Created:Boston, Mass. : Harvard Business Press, ©2009.
  

• Holdings

  Holdings Record Display

  • Location:DAVID LAM LIBRARY stacksWhere is this?
    
  • Call Number: HD53 .M3644 2009
    
  • Number of Items:1
    
  • Status:Available
    

   
• Library of Congress Subjects:Creative ability in business.
  Lateral thinking.
  Creative thinking.
  Knowledge management.
  Management.
  
• Description:xiii, 191 p. : ill ; 22 cm.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9781422177808 (hbk. : alk. paper)
  1422177807 (hbk. : alk. paper)
  
• Contents:1. Knowledge Funnel: How Discovery Takes Shape
  2. Reliability Bias: Why Advancing Knowledge Is So Hard
  3. Design Thinking: How Thinking Like a Designer Can Create Sustainable Advantage
  4. Transforming the Corporation: The Design of Procter & Gamble
  5. Balancing Act: How Design-Thinking Organizations Embrace Reliability and Validity
  6. World-Class Explorers: Leading the Design-Thinking Organization
  7. Getting Personal: Developing Yourself as a Design Thinker.