Holdings Information

Bibliographic Record Display

• Title:Devising consumption : cultural economies of insurance, credit and spending / Liz Mcfall.
  
•    
• Author/Creator:McFall, Elizabeth Rose, author.
  
• Published/Created:Abingdon, Oxon ; New York : Routledge, 2015.
  

• Holdings

  Holdings Record Display

  • Location:KOERNER LIBRARY stacks (Floor 1)Where is this?
    
  • Call Number: HG171 .M34 2015
    
  • Number of Items:1
    
  • Status:Available
    
  • Links:Donor bookplate
    

   
• Library of Congress Subjects:Financial services industry--History.
  Consumption (Economics)
  Low-income consumers.
  
• Description:xiii, 195 pages ; 24 cm
  
• Series:Culture, economy and the social.
  
• Summary:"The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters"-- Provided by publisher.
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780415694391 (hardback)
  0415694396 (hardback)
  9780203147870 (ebook)
  
• Contents:Machine generated contents note: 1. Unearthing the 'very dirt of private fact': the work of market devices
  2. Groovy like the market? Problems with fit and adaptation in government schemes to insure the poor
  3. Organising charisma: the role of doorstep finance agents
  4. Following the lines from conversation to marketing and back
  5. practical heart of markets.