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• Title:[Internet, mail, and mixed-mode surveys]
  Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
  
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• Author/Creator:Dillman, Don A., 1941- author.
  
• Other Contributors/Collections:Smyth, Jolene D., author.
  Christian, Leah Melani, author.
  Ebooks Corporation.
  
• Published/Created:Hoboken, New Jersey : Wiley, [2014]
  

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  • Location:ONLINEWhere is this?
    
  • Call Number: HM538
    
  • Number of Items:
    0
  • Status:No information available 

   
• Library of Congress Subjects:Social surveys--Design.
  Questionnaires.
  
• Medical Subjects: Data Collection.
  Questionnaires.
  
• Edition:Fourth edition.
  
• Description:1 online resource.
  
• Summary:"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"-- Provided by publisher.
  
• Reproduction note:Electronic reproduction. Perth, W.A. Available via World Wide Web.
  
• Notes:Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009.
  Includes bibliographical references (pages 469-490) and indexes.
  Description based on print version record.
  
• ISBN:9781118921296 (electronic bk.)
  1118921291 (electronic bk.)
  9781118456149 (hardback)
  1118456149 (hardback)
  
• Contents:Machine generated contents note: ch. 1 Sample Surveys in Our Electronic World
  Four Cornerstones of Quality Surveys
  What Is Different About Surveying in the 2010s?
  Why Emphasize Mixed-Mode Data Collection?
  What Is Tailored Design and Why Is It Needed?
  Conclusion
  ch. 2 Reducing People's Reluctance to Respond to Surveys
  Example of a Survey With a High Response Rate
  Using Social Exchange Concepts to Motivate Potential Respondents
  Putting the Parts Together: Some Guidelines for Applying Social Exchange
  Mixed-Mode Designs Provide New Opportunities for Applying Social Exchange
  Returning to the WSU Doctoral Student Experience Survey: Why It Obtained Such a High Response Rate
  Conclusion
  List of Guidelines
  ch. 3 Covering the Population and Selecting Who to Survey
  Essential Definitions and Their Use
  Current Coverage and Access Considerations
  Common Sampling Frames and Assessing How Well They Cover the Population
  Probability Sampling
  Postsurvey Adjustments and Calculating Sampling Error
  Nonprobability Sampling
  Conclusion
  ch. 4 Fundamentals of Writing Questions
  Issues to Consider When Starting to Craft Survey Questions
  Anatomy of a Survey Question and Types of Question Formats
  Guidelines for Choosing Words and Forming Questions
  Conclusion
  List of Guidelines
  ch. 5 How to Write Open- and Closed-Ended Questions
  Guidelines for Writing Open-Ended Questions
  Genera] Guidelines for Writing All Types of Closed-Ended Questions
  Guidelines for Nominal Closed-Ended Questions
  Guidelines for Ordinal Closed-Ended Questions
  Conclusion
  List of Guidelines
  ch. 6 Aural Versus Visual Design of Questions and Questionnaires
  Importance of Visual Design in Self-Administered Surveys
  Visual Design Concepts and Their Application to Surveys
  General Guidelines for the Visual Presentation of Survey Questions
  Guidelines for the Visual Presentation of Open-Ended Questions
  Guidelines for the Visual Presentation of Closed-Ended Questions
  Guidelines for the Visual Presentation of Questionnaire Pages or Screens
  Case Study: The Use of Visual Design Principles to Improve Data Quality in the American Community Survey
  Conclusion
  List of Guidelines
  ch. 7 Ordering Questions and Testing for Question Order Effects
  Question Order
  Testing Questions and Questionnaires
  Conclusion
  List of Guidelines
  ch. 8 Telephone Questionnaires and Implementation
  Types of Telephone-Only Surveys Today
  Guidelines for Designing Telephone Questionnaires
  Guidelines for Administering Telephone Questionnaires
  Guidelines for Establishing Calling Rules and Procedures
  Quality Control and Testing Guidelines for Telephone Surveys
  Conclusion
  List of Guidelines
  ch. 9 Web Questionnaires and Implementation
  Guidelines for Designing Web and Mobile Questionnaires
  Guidelines for Web and Mobile Survey Implementation
  Quality Control and Testing Guidelines for Web and Mobile Surveys
  Conclusion
  List of Guidelines
  ch. 10 Mail Questionnaires and Implementation
  Guidelines for Designing Paper Questionnaires
  Guidelines for Implementing Mail Questionnaires
  Quality Control and Testing Guidelines for Mail Surveys
  Conclusion
  List of Guidelines
  ch. 11 Mixed-Mode Questionnaires and Survey Implementation
  When Single-Mode Surveys Are Not Acceptable
  Why Consider a Mixed-Mode Survey Design
  Guidelines for Designing Questionnaires That Will Minimize Measurement Differences Across Survey Modes
  Expanding the Research Base for Designing Mixed-Mode Surveys
  Guidelines for Using Multiple Contact Modes to Achieve More Effective Communication With Potential Respondents
  Guidelines for Providing Alternative Response Modes
  From Individual Guidelines to Practical Study Designs
  Guidelines for Testing Mixed-Mode Surveys
  Conclusion
  List of Guidelines
  ch. 12 Responding to Societal Change and Preparing for What Lies Ahead
  Panels and Longitudinal Surveys
  Nonprobability Sampling
  New Mobile Devices and Technology
  Supplementing Questionnaires With Measurement Using Electronic Devices
  Big Data and Administrative Records
  Data Security
  Specialized Purpose Surveys
  International and Cross-Cultural Surveys
  Challenge of Connecting With Empowered but Diverse Respondents.