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• Title:Business in action / Courtland L. Bovée, Grossmont College, John V. Thill, Global Communication Strategies.
  
•    
• Author/Creator:Bovée, Courtland L.
  
• Other Contributors/Collections:Thill, John V.
  
• Published/Created:Upper Saddle River, New Jersey : Pearson, [2015]
  

• Holdings

  Holdings Record Display

  • Location:EDUCATION LIBRARY stacksWhere is this?
    
  • Call Number: HF1008 .B685 2015
    
  • Number of Items:1
    
  • Status:Available
    
  • Links:Donor bookplate
    

   
• Library of Congress Subjects:Business.
  Commerce.
  Industrial management.
  
• Edition:Seventh Edition.
  
• Description:xliv, 479 pages, 69 variously numbered pages ; 28 cm
  
• Notes:Includes bibliographical references and index.
  
• ISBN:9780133773897 (digit)
  0133773892 (digit)
  
• Contents:Machine generated contents note: pt. 1 Setting the Stage: The Business of Business
  ch. 1 Developing a Business Mindset
  Behind The Scenes Yolanda Diaz: Building Her Dream With Hard Work And Strong Business Sense
  Introduction
  Understanding What Businesses Do
  Adding Value: The Business of Business
  Competing to Attract and Satisfy Customers
  Accepting Risks in the Pursuit of Rewards
  Identifying Major Types of Businesses
  Making the Leap from Buyer to Seller
  Seeing Business from the Inside Out
  Appreciating the Role of Business in Society
  Using This Course to Jump-Start Your Career
  Recognizing the Multiple Environments of Business
  Social Environment
  Technological Environment
  Economic Environment
  Legal and Regulatory Environment
  Market Environment
  Identifying the Major Functional Areas in a Business Enterprise
  Research and Development
  Manufacturing, Production, and Operations
  Marketing, Sales, Distribution, and Customer Support
  Finance and Accounting
  Human Resources
  Business Services
  Exploring Careers in Business
  Operations Manager
  Human Resources Specialist
  Information Technology Manager
  Marketing Specialist
  Sales Professional
  Accountant
  Financial Manager
  Achieving Professionalism
  Striving to Excel
  Being Dependable and Accountable
  Being a Team Player
  Communicating Effectively
  Demonstrating Etiquette
  Making Ethical Decisions
  Maintaining a Confident, Positive Outlook
  Behind The Scenes Yolanda Diaz Grows Mirador Enterprises Into A Multimillion-Dollar Success Story
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 2 Understanding Basic Economics
  Behind The Scenes Will The Sun Keep Shining On Suntech Power?
  Introduction
  What Is This Thing Called the Economy?
  Factors of Production
  Economic Impact of Scarcity
  Economic Systems
  Free-Market Systems
  Planned Systems
  Nationalization and Privatization
  Forces of Demand and Supply
  Understanding Demand
  Understanding Supply
  Understanding How Demand and Supply Interact
  Macro View: Understanding How an Economy Operates
  Competition in a Free-Market System
  Business Cycles
  Unemployment
  Inflation
  Government's Role in a Free-Market System
  Protecting Stakeholders
  Fostering Competition
  Antitrust Legislation
  Merger and Acquisition Approvals
  Encouraging Innovation and Economic Development
  Stabilizing and Stimulating the Economy
  Economic Measures and Monitors
  Price Indexes
  National Economic Output
  Behind The Scenes Can Suntech Survive The Economics Of Solar Power?
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 3 Global Marketplace
  Behind The Scenes H&M: First Sweden, Then The World
  Introduction
  Fundamentals of International Trade
  Why Nations Trade
  How International Trade Is Measured
  Foreign Exchange Rates and Currency Valuations
  Conflicts in International Trade
  Free Trade
  Government Intervention in International Trade
  International Trade Organizations
  Organizations Facilitating International Trade
  World Trade Organization (WTO)
  International Monetary Fund (IMF)
  World Bank
  Trading Blocs
  North American Free Trade Agreement (NAFTA)
  European Union (EU)
  Asia-Pacific Economic Cooperation (APEC)
  Global Business Environment
  Cultural Differences in the Global Business Environment
  Legal Differences in the Global Business Environment
  Forms of International Business Activity
  Importing and Exporting
  International Licensing
  International Franchising
  International Strategic Alliances and Joint Ventures
  Foreign Direct Investment
  Strategic Approaches to International Markets
  Organizational Strategies for International Expansion
  Functional Strategies for International Expansion
  Behind The Scenes H&M Expands It Global Footprint, But Not Without Competition And Challenges
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 4 Business Ethics and Corporate Social Responsibility
  Behind The Scenes Nike's Global Presence Puts It On The Front Lines Of Corporate Social Responsibility
  Introduction
  Ethics in Contemporary Business
  What Is Ethical Behavior?
  Factors Influencing Ethical Behavior
  Cultural Differences
  Knowledge
  Organizational Behavior
  Ethical Decision Making
  Corporate Social Responsibility
  Relationship Between Business and Society
  Philanthropy Versus Strategic CSR
  Perspectives on Corporate Social Responsibility
  Minimalist CSR
  Defensive CSR
  Cynical CSR
  Proactive CSR
  Resolving the CSR Dilemma
  CSR: The Natural Environment
  Efforts to Conserve Resources and Reduce Pollution
  Trend Toward Sustainability
  CSR: Consumers
  Right to Buy Safe Products
  -And to Buy Them Safely
  Right to Be Informed
  Right to Choose Which Products to Buy
  Right to Be Heard
  CSR: Employees
  Push for Equality in Employment
  Affirmative Action
  People with Disabilities
  Occupational Safety and Health
  Behind The Scenes Nike Builds A Sustainable Business Through Sustainable Design And Manufacturing
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  pt. 2 Building the Framework: Business Ownership and Entrepreneurship
  ch. 5 Forms of Ownership
  Behind The Scenes Scanning The Skies For Help At Sirius Satellite Radio
  Introduction
  Sole Proprietorships
  Advantages of Sole Proprietorships
  Disadvantages of Sole Proprietorships
  Partnerships
  Advantages of Partnerships
  Disadvantages of Partnerships
  Keeping It Together: The Partnership Agreement
  Corporations
  Advantages of Corporations
  Disadvantages of Corporations
  Special Types of Corporations
  Corporate Governance
  Shareholders
  Board of Directors
  Corporate Officers
  Mergers and Acquisitions
  Advantages of Mergers and Acquisitions
  Disadvantages of Mergers and Acquisitions
  Merger and Acquisition Defenses
  Strategic Alliances and Joint Ventures
  Strategic Alliances
  Joint Ventures
  Behind The Scenes Teaming Up For Survival At Sirius Xm
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 6 Entrepreneurship and Small-Business Ownership
  Behind The Scenes Bringing Traditional Healing Wisdom To Modern Consumers At Sister Sky
  Introduction
  Big World of Small Business
  Economic Roles of Small Businesses
  Characteristics of Small Businesses
  Factors Contributing to the Increase in the Number of Small Businesses
  E-Commerce, Social Media, and Other Technologies
  Growing Diversity in Entrepreneurship
  Downsizing and Outsourcing
  Entrepreneurial Spirit
  Why People Start their Own Companies
  Qualities of Successful Entrepreneurs
  Innovating Without Leaving: Intrapreneurship
  Start-Up Phase: Planning and Launching a New Business
  Small-Business Ownership Options
  Blueprint for an Effective Business Plan
  Growth Phase: Nurturing and Sustaining a Young Business
  New Business Failure Rate
  Advice and Support for Business Owners
  Government Agencies and Not-for-Profit Organizations
  Business Partners
  Mentors and Advisory Boards
  Print and Online Media
  Networks and Support Groups
  Business Incubators
  Financing Options for Small Businesses
  Private Financing
  Banks and Microlenders
  Venture Capitalists
  Angel Investors
  Credit Cards and Personal Lines of Credit
  Small Business Administration Assistance
  Public Financing
  Crowdfunding
  Franchise Alternative
  Types of Franchises
  Advantages of Franchising
  Disadvantages of Franchising
  How to Evaluate a Franchising Opportunity
  Behind The Scenes Building An Authentic And Purposeful Business At Sister Sky
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  pt. 3 Guiding the Enterprise: Leadership, Organization, and Operations
  ch. 7 Management Roles, Functions, and Skills
  Behind The Scenes Wegmans Satisfies Customers By Putting Employees First
  Introduction
  Roles of Management
  Interpersonal Roles
  Informational Roles
  Decisional Roles
  Planning Function
  Defining the Mission, Vision, and Values
  Assessing Strengths, Weaknesses, Opportunities, and Threats
  Developing Forecasts
  Analyzing the Competition
  Establishing Goals and Objectives
  Developing Action Plans
  Organizing Function
  Top Managers
  Middle Managers
  First-Line Managers
  Leading Function
  Developing an Effective Leadership Style
  Coaching and Mentoring
  Managing Change
  Building a Positive Organizational Culture
  Controlling Function
  Control Cycle
  Establishing Performance Standards
  Measuring Performance and Responding as Needed
  Crisis Management: Maintaining Control in Extraordinary Circumstances
  Essential Management Skills
  Interpersonal Skills
  Technical Skills
  Conceptual Skills
  Decision-Making Skills
  Behind The Scenes Customers Believe In Wegmans Because Wegmans Believes In Its Employees
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 8 Organization and Teamwork
  Behind The Scenes Reinventing The Retail Experience At The Container Store
  Introduction
  Contents note continued: Designing an Effective Organization Structure
  Identifying Core Competencies
  Identifying Job Responsibilities
  Defining the Chain of Command
  Span of Management
  Centralization Versus Decentralization
  Organizing the Workforce
  Functional Structures
  Divisional Structures
  Matrix Structures
  Network Structures
  Organizing in Teams
  What Is a Team?
  Types of Teams
  Problem-Solving Teams
  Self-Managed Teams
  Functional Teams
  Cross-Functional Teams
  Virtual Teams
  Social Networks and Virtual Communities
  Ensuring Team Productivity
  Advantages and Disadvantages of Working in Teams
  Characteristics of Effective Teams
  Fostering Teamwork
  Team Development
  Team Conflict
  Causes of Team Conflict
  Solutions to Team Conflict
  Managing an Unstructured Organization
  Potential Benefits of Unstructured Organizations
  Potential Challenges of Unstructured Organizations
  Behind The Scenes Teaming Up For Success At The Container Store
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 9 Production Systems
  Behind The Scenes Customizing Dreams At Carvin Guitars
  Introduction
  Systems View of Business
  Thinking in Systems
  Managing Systems for Peak Performance
  Value Chains and Value Webs
  Redefining Organizations with Value Webs
  Offshoring Controversy
  Supply Chain Management
  Supply Chains Versus Value Chains
  Supply Chain Systems and Techniques
  Production and Operations Management
  Lean Systems
  Mass Production, Customized Production, and Mass Customization
  Facilities Location and Design
  Forecasting and Capacity Planning
  Scheduling
  Unique Challenges of Service Delivery
  Perishability
  Location Constraints
  Scalability Challenges and Opportunities
  Performance Variability and Perceptions of Quality
  Customer Involvement and Provider Interaction
  Product and Process Quality
  Quality and Complexity
  Strategies for Ensuring Product Quality
  Continuous Improvement
  Statistical Process Control
  Six Sigma
  ISO 9000
  Behind The Scenes Carvin's Production System Satisfies Demanding Guitarists
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  pt. 4 Supporting the Workforce: Motivation and Human Resources
  ch. 10 Employee Motivation
  Behind The Scenes Taking A Second Look At The Career Ladder
  Introduction
  What Motivates Employees to Peak Performance?
  What Is Motivation?
  Classical Theories of Motivation
  Taylor's Scientific Management
  Hawthorne Studies and the "Hawthorne Effect"
  Maslow's Hierarchy of Needs
  Theory X and Theory Y
  Herzberg's Two Factors
  McClelland's Three Needs
  Explaining Employee Choices
  Expectancy Theory
  Equity Theory
  Motivating with Challenging Goals
  Management by Objectives
  Risks and Limitations of Goal-Setting Theory
  Redesigning Jobs to Stimulate Performance
  Job Characteristics Model
  Approaches to Modifying Core Job Dimensions
  Reinforcing High-Performance Behavior
  Types of Reinforcement
  Unintended Consequences of Reinforcement
  Motivational Strategies
  Providing Timely and Frequent Feedback
  Making It Personal
  Adapting to Circumstances and Special Needs
  Addressing Workplace Negativity
  Being an Inspiring Leader
  Motivating Yourself
  Behind The Scenes Motivating Individuals By Personalizing Careers At Deloitte
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 11 Human Resources Management
  Behind The Scenes Focusing An Obsession With Accuracy On The Challenges Of Talent Management
  Introduction
  Keeping Pace with Today's Workforce
  Contemporary Staffing Challenges
  Planning for a Company's Staffing Needs
  Evaluating Job Requirements
  Forecasting Supply and Demand
  Alternative Work Arrangements
  Managing a Diverse Workforce
  Dimensions of Workforce Diversity
  Age
  Gender
  Race and Ethnicity
  Religion
  Ability
  Diversity Initiatives
  Managing the Employment Life Cycle
  Hiring Employees
  Terminating Employees
  Retiring Employees
  Developing and Evaluating Employees
  Appraising Employee Performance
  Training and Developing Employees
  Promoting and Reassigning Employees
  Administering Employee Compensation
  Salaries and Wages
  Incentive Programs
  Employee Benefits and Services
  Insurance
  Retirement Benefits
  Stock Options
  Other Employee Benefits
  Behind The Scenes Precision Workforce Planning At Atk
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 12 Labor Relations
  Behind The Scenes Boeing And The I Am: A High-Stakes Battle With Thousands Of Jobs On The Line
  Introduction
  Role of Labor Unions
  Unionization: The Employee's Perspective
  Unionization: Management's Perspective
  Unionization in Historical Perspective
  Power to the Unions: The Wagner Act of 1935
  Power to the Owners: The Taft-Hartley Act of 1947
  Power to Union Members: The Landrum-Griffin Act of 1959
  Organizing Process
  Union Security and Right-to-Work Laws
  Types of Unions
  How Unions Are Structured
  Union Organizing Drives
  Management Efforts to Avoid Unionization
  Collective Bargaining Process
  Negotiating an Agreement
  Exercising Options When Negotiations Break Down
  Labor's Options
  Management's Options
  Grievance, Discipline, and Arbitration Procedures
  Unfair Labor Practices
  Resolving Employee Grievances
  Disciplining Employees
  Arbitrating Disputes
  Future of Labor
  Behind The Scenes Boeing And The Iam: A Lose-Lose Scenario?
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  pt. 5 Satisfying the Customer: Marketing, Sales, and Customer Support
  ch. 13 Art and Science of Marketing
  Behind The Scenes Red Ants Pants Give Working Women A Choice That Fits
  Introduction
  Marketing in a Changing World
  Role of Marketing in Society
  Needs and Wants
  Exchanges and Transactions
  Four Utilities
  Marketing Concept
  Challenges in Contemporary Marketing
  Involving the Customer in the Marketing Process
  Making Data-Driven Marketing Decisions
  Marketing with Greater Concern for Ethics and Etiquette
  Understanding Today's Customers
  Consumer Decision Process
  Organizational Customer Decision Process
  Identifying Market Opportunities
  Examining the Current Marketing Situation
  Reviewing Performance
  Evaluating Competition
  Examining Internal Strengths and Weaknesses
  Analyzing the External Environment
  Assessing Opportunities and Setting Objectives
  Crafting a Marketing Strategy
  Dividing Markets into Segments
  Choosing Your Target Markets
  Staking Out a Position in Your Target Markets
  Marketing Mix
  Products
  Pricing
  Distribution
  Customer Communication
  Behind The Scenes Aggravation Leads To Inspiration For Sarah Calhoun Of Red Ants Pants
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 14 Product and Pricing Strategies
  Behind The Scenes Transforming A World-Class Athlete Into A World-Class Brand
  Introduction
  Characteristics of Products
  Types of Products
  Consumer Products
  Industrial and Commercial Products
  Product Life Cycle
  Introduction
  Growth
  Maturity
  Decline
  New-Product Development Process
  Idea Generation
  Idea Screening
  Business Analysis
  Prototype Development
  Test Marketing
  Commercialization
  Product Identities
  Brand Name Selection
  Brand Ownership
  Packaging
  Labeling
  Product-Line and Product-Mix Strategies
  Product Lines
  Product Mix
  Product Expansion Strategies
  Product Strategies for International Markets
  Pricing Strategies
  Strategic Considerations in Pricing
  Cost Structure and Break-Even Analysis
  Pricing Methods
  Cost-Based Pricing
  Value-Based Pricing
  Optimal Pricing
  Skim Pricing
  Penetration Pricing
  Loss-Leader Pricing
  Auction Pricing
  Participative Pricing
  Free and Freemium Pricing
  Price Adjustment Tactics
  Behind The Scenes Building The Annika Brand
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 15 Distribution and Marketing Logistics
  Behind The Scenes Costco Makes The Good Life More Affordable
  Introduction
  Role of Marketing Intermediaries
  Wholesaling Versus Retailing
  Contributions of Marketing Intermediaries
  Wholesaling and Industrial Distribution
  Major Types of Wholesalers
  Outlook for Wholesaling
  Retailing
  Retailing Formats
  Outlook for Retailing
  Distribution Strategies
  Customer Needs and Expectations
  Product Support Requirements
  Segmentation, Targeting, and Positioning
  Competitors' Distribution Channels
  Established Industry Patterns and Requirements
  Considerations in Channel Design and Management
  Channel Length
  Market Coverage
  Distribution Costs
  Channel Conflict
  Channel Organization and Control
  Physical Distribution and Logistics
  Forecasting
  Order Processing
  Inventory Control
  Warehousing
  Transportation
  Behind The Scenes Costco Pushes Its Supply Chain To Satisfy Customers
  Key Terms
  Test Your Knowledge
  Contents note continued: Expand Your Knowledge
  Practice Your Skills
  ch. 16 Customer Communication
  Behind The Scenes Creating A Business By Connecting Mothers Everywhere
  Introduction
  Customer Communication: Challenges, Strategies, and Issues
  Establishing Communication Goals
  Defining Customer Messages
  Assembling the Communication Mix
  Communication Laws and Ethics
  Advertising
  Types of Advertising
  Advertising Appeals
  Advertising Media
  Direct Marketing
  Direct Marketing Techniques
  Direct Marketing Media
  Personal Selling
  Contemporary Personal Selling
  Personal-Selling Process
  Sales Promotion
  Consumer Promotions
  Trade Promotions
  Social Media and Public Relations
  Social Media in the Marketing Process
  Communication Strategies for Social Media
  Brand Communities
  Public Relations
  Behind The Scenes A Network That Stands Out In The Crowded Online Space
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  pt. 6 Managing the Money: Accounting and Financial Resources
  ch. 17 Financial Information and Accounting Concepts
  Behind The Scenes Reality Comes Knocking At The Googleplex
  Introduction
  Understanding Accounting
  What Accountants Do
  Private Accountants
  Public Accountants
  Major Accounting Rules
  Generally Accepted Accounting Principles (GAAP)
  Non-GAAP Metrics
  Global Reporting Standards
  Sarbanes-Oxley
  Fundamental Accounting Concepts
  Accounting Equation
  Double-Entry Bookkeeping and the Matching Principle
  Using Financial Statements: The Balance Sheet
  Understanding Financial Statements
  Balance Sheet
  Assets
  Liabilities
  Owners' Equity
  Using Financial Statements: Income and Cash Flow Statements
  Income Statement
  Statement of Cash Flows
  Analyzing Financial Statements
  Trend Analysis
  Ratio Analysis
  Types of Financial Ratios
  Profitability Ratios
  Liquidity Ratios
  Activity Ratios
  Leverage, or Debt, Ratios
  Behind The Scenes Google This: "Cost Control"
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 18 Financial Management
  Behind The Scenes Charging Ahead: Visa Searches For Funds
  Introduction
  Role of Financial Management
  Developing a Financial Plan
  Monitoring Cash Flow
  Managing Accounts Receivable and Accounts Payable
  Managing Inventory
  Managing Cash Reserves
  Budgeting Process
  Budgeting Challenges
  Types of Budgets
  Financing Alternatives: Factors to Consider
  Debt Financing Versus Equity Financing
  Length of Term
  Cost of Capital
  Risk
  Interest Rates
  Opportunity Cost
  Financing Alternatives: Short-Term Debt
  Credit Cards
  Trade Credit
  Secured Loans
  Unsecured Loans
  Commercial Paper
  Factoring and Receivables Auctions
  Financing Alternatives: Long-Term Debt
  Long-Term Loans
  Leases
  Corporate Bonds
  Financing Alternatives: Equity
  Venture Capital and Other Private Equity
  Public Stock Offerings
  Behind The Scenes Visa Funds Its Future With Record-Setting Ipo
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 19 Financial Markets and Investment Strategies
  Behind The Scenes Chesapeake Energy Searches For Stability In A Volatile World
  Introduction
  Stocks
  Types of Stock
  Stock Valuation
  Bonds
  Advantages and Disadvantages of Bonds
  Bond Issuers
  Mutual Funds
  Advantages and Disadvantages of Mutual Funds
  Choosing Mutual Funds
  Derivatives
  Options and Financial Futures
  Commodities Futures
  Currency Futures
  Credit Derivatives
  Financial Markets
  Stock Market
  Bond Market
  Money Market
  Derivatives Market
  Investment Strategies and Techniques
  Establishing Investment Objectives
  Learning to Analyze Financial News
  Creating an Investment Portfolio
  Buying and Selling Securities
  Behind The Scenes Chesapeake Energy Hedges, Then Doesn't, Then Does
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  ch. 20 Money Supply and Banking Systems
  Behind The Scenes Can A Not-For-Profit Credit Union Compete In A Profit-Driven World?
  Introduction
  Money Supply
  Meaning of Money
  Monitoring and Managing the Money Supply
  Federal Reserve and Other Federal Financial Institutions
  Fed's Major Responsibilities
  Fed's Tools for Implementing Monetary Policy
  Federal Funds Rate
  Discount Rate
  Other Government Banking Agencies and Institutions
  Investment Banking
  Services Offered by Investment Banks
  Types of Investment Banks
  Commercial Banking and Other Financial Services
  Commercial Banking Services
  Other Financial Services
  Banking's Role in the Great Recession
  Building the Perfect Bubble
  Recovering from the Dot-Com Bubble
  Creating a New Bubble in Housing
  Securitizing Debt
  Bubble Bursts: The Meltdown of 2008
  Great Recession
  Efforts to Regulate and Reform the Banking Industry
  Lessons to Be Learned
  Efforts to Prevent Another Banking Crisis
  Behind The Scenes Alliant Credit Union: A Member-Driven Approach To Meeting Customer Needs
  Key Terms
  Test Your Knowledge
  Expand Your Knowledge
  Practice Your Skills
  Appendixes
  Appendix A Business Law
  Appendix B Risk Management
  Appendix C Information Technology
  Appendix D Personal Finance: Getting Set for Life.