Holdings Information
How to price : a guide to pricing techniques and yield management / Oz Shy.
Bibliographic Record Display
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Title:How to price : a guide to pricing techniques and yield management / Oz Shy.
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Author/Creator:Shy, Oz.
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Published/Created:Cambridge ; New York : Cambridge University Press, 2008.
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Holdings
Holdings Record Display
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Call Number: HF5416.5 .S549 2008
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Number of Items:1
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Status:Available
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Location:DAVID LAM LIBRARY stacksWhere is this?
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Library of Congress Subjects:Pricing--Mathematical models.
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Description:xiv, 433 p. : ill. ; 26 cm.
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Notes:Includes bibliographical references (pages [421]-429) and index.
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ISBN:9780521715645 (pbk.)
0521715644 (pbk.)
9780521887595 (hbk.)
0521887593 (hbk.)
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Contents:Introduction to pricing techniques
Demand and cost
Basic pricing techniques
Bundling and tying
Multipart tariff
Peak-load pricing
Advance booking
Refund strategies
Overbooking
Quality, loyalty, auctions, and advertising
Tariff-choice biases and warranties
Instructor and solution manual.